6th Annual Hermosa for the Holidays
Saturday, November 21 & Sunday, November 22, 2026
Downtown Hermosa Beach
Get ready to jingle all the way to the sand! The 6th Annual Hermosa for the Holidays brings together the beloved Holiday Open House, Tree Lighting Ceremony, and a sleighful of family fun on November 21 & 22, 2026. The palms are decked, the ocean views are ready, and snow boots are entirely unnecessary.
Presented by the Hermosa Beach Chamber Foundation, a 501(c)(3) nonprofit, this festive weekend fills downtown Hermosa with twinkling lights, live music, local shopping, and plenty of holiday cheer.
- Shop unique gifts from local artisans and retailers—because your holiday list deserves a little Hermosa flair.
- Soar above the sand on the Ferris Wheel at Pier Plaza, where ocean views come with every ride.
- Put your wishes in writing at the Letters to Santa Station. A little legible handwriting never hurts your chances.
- Sing, dance, and celebrate with South Bay Music Connection, Coast Music, and Jeremy Buck’s Rock for Tots Show, now in its 20th year!
- Snap a photo with Santa that the whole family will love—no mall trip required.
- Connect with local nonprofits in the Giving Village and discover ways to spread cheer beyond your own gift list.
- Enjoy even more festive activities and entertainment throughout the weekend!
The fun doesn’t end when the weekend does. Keep celebrating with local promotions, Elf on the Shelf Scavenger Hunt, shopping, and more throughout the holiday season.
It’s holiday magic with a little salt air—Hermosa-style!
Hermosa for the Holidays is produced in partnership between the Hermosa Beach Chamber Foundation & the City of Hermosa Beach
Interested in volunteering at Hermosa for the Holidays? Click the button below to sign up!
Schedule
SATURDAY NOVEMBER 21
SUNDAY NOVEMBER 22
Featured Activites
Ferris Wheel
Card payments only—no cash. Bring your card and your holiday spirit; the loose change can sit this one out.
Letter to Santa
Sponsored by Beach Cities Health District
Santa has a busy inbox, and we’re helping South Bay kids get their wishes into the right hands! Stop by our letter-writing station, where little ones can put their holiday hopes on paper, draw Santa a picture, or make a heartfelt case for their spot on the nice list.
We’ll provide the paper and crayons—you bring the imagination. Once their letters are ready, kids can drop them into our very fancy red mailbox, ready for their journey to the North Pole. No stamp required, just a little holiday magic.
Whether they have one special wish or a list longer than Santa’s beard, every letter deserves a proper send-off!
Sunday, 10 AM - 4 PM
Saturday, 10 AM - 4 PM
Holiday Pop-Up Market
Get a head start on your holiday shopping at our Holiday Pop-Up Market! Browse a festive mix of pop-up vendors, discover thoughtful gifts, and check a few names off your list before the holiday rush kicks in.
From hats and jewelry to boutique finds, explore something for the people who make your season bright. And if a little something happens to make its way into your own shopping bag? We won’t tell Santa.
Participating Vendors:
- A&M Hat Bar
- Colleen Berg Jewelry
- Farm Fresh To You
- Handmade in CA
- Maui Treasures Boutique
More vendors to come—check back as our holiday lineup grows!
Rock the Plaza Concert with South Bay Music Connection
Come rock out with up-and-coming musicians from South Bay Music Connection at their Rock the Plaza Concert!
- 2:00 PM: SOR Southbay LA
- 3:00 PM: TBA
- 4:00 PM: Tk and Cash
- 5:00 PM: House Band
- 6:00 PM: Indy After Party
Saturday, 2 PM - 7 PM
Sunday, 10 AM - 4 PM
Pics with Santa
A little holiday magic. A very merry photo op.
Bring your family, round up your friends, and get your furry pals ready for their close-up! Santa is settling into his sleigh and ready to share the spotlight for a photo you’ll want to keep long after the decorations come down.
Whether you’re starting a new tradition, continuing a favorite one, or hoping to get everyone looking at the camera at the same time, stop by and capture a little holiday cheer. Festive outfits are encouraged, wagging tails are welcome, and the nice list is optional.
Your holiday keepsake, on us
Free digital photos will be available one week after the event.
Live Music at Java Man
Enjoy live music from your favorite local artists at Java Man!
- Saturday, 11 AM - 3:30 PM
- 11 AM - 1 PM: Evyn Charles
- 1:30 - 3:30 PM: Brian Sheil
- Sunday, 11 AM - 3:30 PM
- 11 AM - 1 PM: Michael Gourzis
- 1:30 - 3:30 PM: TBA
Sunday, 1 PM - 6 PM
Nonprofit Giving Village
Come out and visit all of our favorite local nonprofits! Enjoy hot cocoa, cookies, activities, and more. Support our local nonprofits when it matters most!
Nonprofit pop-ups:
- St Cross Episcopal Church
- Hermosa Beach Sister City Association
- Ambassador Christian School
- Woman’s Club of Hermosa Beach
- RimoVision Group
- Hermosa Beach Pride
- Leadership Hermosa Beach
- Hermosa Beach Friends of the Library
Community and Rock for Tots Concert
On Sunday Rock for Tots is back! Enjoy musical performances and feel good about giving back to charity!
- 2 PM - Southbay Music Connection
- 3 PM - Coast Music
- 4 PM - Jeremy Buck & The Bang
- 5:45 - 6:15 PM Tree Lighting Ceremony & Santa's Arrival
- 6:30 - 8 PM - Rock for Tots Concert (more info about the Rock 4 Tots)
Sunday, 1 PM - 6 PM
Sunday, 5:45 PM - 6:15 PM
Tree Lighting Ceremony
Sponsored by Skechers Foundation
Join Santa in Pier Plaza as he lights up the Hermosa Beach holiday tree! Gather your family, bring your friends, and share a little seaside holiday magic as we come together for this festive community celebration.
Help us count down to the big moment, then watch the tree shine bright. It’s the perfect excuse to pause the holiday to-do list, soak up the sparkle, and enjoy the season with your favorite people. Even Santa is taking a break from checking his list twice.
Come for the glow, stay for the holiday cheer—and have your camera ready!
Elf on the Shelf Scavenger Hunt
Find all the elves in Hermosa Beach!
Join the hunt Friday, November 13 to Sunday, November 22!
Small elves. Big hide-and-seek energy.
Shop, stroll, and spot hidden elves at participating Hermosa Beach businesses! Record their names on your postcard, then submit it at a drop-off location for a chance to win a prize.
November 13–22 | All ages welcome—grown-ups can elf-hunt, too!
How to Play
- Find and correctly name a majority of the elves to qualify.
- Drop off your postcard by Sunday, November 22.
- Eligible entries will enter a prize drawing after completion and accuracy checks. Winners will be contacted individually to collect prizes at the Chamber of Commerce.
Check business hours before heading out—even elves have opening hours.
Postcard Drop-off location: Hermosa Chamber (120 Pier Ave)
Participating Businesses
Below is a list of participating businesses for the Elf on the Shelf Scavenger Hunt. We encourage you to check out businesses you've never been to before as well as patronize your local favorites. Explore! Have fun!
COMING SOON!
Local Promotions & Events
FAQs
Sponsors & Community Partners
Main Stage & Ferris Wheel Sponsor
Area Sponsors
Love Local Sponsor
Hermosa Chamber Foundation Founding Members
The Accamando Tull Family
Sandy Anleu
The Art Group of Hermosa Beach
Athens Services
The Auville Family
Baker, Burton & Lundy, P.C.
The Balik Family
Jan Brittain
Cal Water
Stephanie Cheak
The Cohn Family
Dr. Michael Collins and Dr. Mary Campbell
Cultured Slice - Solange Comer
The Detoy Family
The Dunbabin Family
The Enstice Family
The Friedberg Five
Friends of the Hermosa Beach Museum
The Garmise Family
Russ & Sarah Gilbert
Sumeet Goel
Jess and Andy Gregg
Scott and Rachel Hayes
Hermosa Beach Rotary Club
Hermosa Cyclery
Indivisible Arts
Robert & Kathy Jones
Kathy Knoll and Jeff Bonafede
The Koffler Mackie Family
Amy and Eric Krauter
Lange Family
Lenny & Teodora - LaRocca Real Estate
Leadership Hermosa Beach
The Main Family
Mic Drop Media
Erika & Greg Newman
The Nichols Family
Ryan Nowicki
Eric and Belinda Oakes
Jeannie Penner-More
Piper Preschool
Jeff Raedy
The Reznichek Family
Ellen Robbins & Paul Tripodi
Josh and Rachael Royal
The Sheldon Family
ShockBoxx
Skechers
SkyOne Federal Credit Union
The South Bay Boardrider's Club
The Valenzuela Family
The Vernon Family
Kathy & Tom Welch
Media & Press
All press inquiries should be sent to Carin O'Hara at foundation@hbchamber.net.
The Hermosa Beach Chamber Foundation is the producer of this event. Hermosa for the Holidays is a fundraiser and community event that supports local businesses.