The tree is officially lit and Hermosa for the Holidays continues! Scroll down to learn more about local promotions.
Santa Photos 2025
Thanks for joining us! Check out the Santa photos below, sponsored by Marlin Equity and photographed by Michelle Renee Greene.
ELF ON THE SHELF
Congratulations to this year's Elf on the Shelf Scavenger Hunt winners!
Winners, please check your email and/or phone for information on pick-up.
We do this annual tradition for a variety of reasons: it's fun, it brings the community together, it spreads holiday cheer and most importantly, it encourages participants to visit our local shops. Remember to shop local this holiday season 
A huge thank you to Minuteman Press for sponsoring the postcards and to all the participating businesses:
Milk Tooth
Sylvan Learning of Hermosa Beach
California Sushi & Teriyaki
Star's Antique Market
West Coast Sweat
Kuleana Holistic Health
The Source Cafe
Stecca Taverna
Pier Medical Aesthetics
Made By Inch
Uncorked
Gum Tree Shop & Cafe
Wicked+ A General Store
Beach & Beverly
Curious...
Sol Baby
Hermosa Chamber
Tacos El Goloso
Handmade in CA
Granny's Grocery & Deli
H2O Hotel
Tacos El Goloso Cantina
SoHo Yoga
Creamy Boys Ice Cream
Yellow Jersey Patisserie
BOLT
The Bungalow
Hermosa Cyclery
Spyder Surf
Patrick Molloy's
LOCAL PROMOTIONS
Click through to see local promotions and events! Check back frequently for updates.
SPONSORS
Founding Members
The Accamando Tull Family
Sandy Anleu
The Art Group of Hermosa Beach
Athens Services
The Auville FamilyÂ
Baker, Burton & Lundy, P.C.
The Balik Family
Jan Brittain
Cal Water
Stephanie Cheak
The Cohn Family
Dr. Michael Collins and Dr. Mary Campbell
Cultured Slice - Solange Comer
The Detoy Family
The Dunbabin Family
The Enstice Family
The Friedberg Five
Friends of the Hermosa Beach Museum
The Garmise Family
Russ & Sarah Gilbert
Sumeet Goel
Jess and Andy Gregg
Scott and Rachel Hayes
Hermosa Beach Rotary Club
Hermosa Cyclery
Indivisible Arts
Robert & Kathy Jones
Kathy Knoll and Jeff Bonafede
The Koffler Mackie Family
Amy and Eric Krauter
Lange Family
Lenny & Teodora - LaRocca Real Estate
Leadership Hermosa Beach
The Main Family
Mic Drop Media
Erika & Greg Newman
The Nichols Family
Ryan Nowicki
Eric and Belinda Oakes
Jeannie Penner-More
Piper Preschool
Jeff Raedy
The Reznichek Family
Ellen Robbins & Paul Tripodi
Josh and Rachael Royal
The Sheldon Family
ShockBoxx
Skechers
SkyOne Federal Credit Union
The South Bay Boardrider's Club
The Valenzuela Family
The Vernon Family
Kathy & Tom Welch
MEDIA / PRESS
Press inquiries should be sent to Michelle Crispin president@hbchamber.net or 310-376-0951
The Hermosa Beach Chamber Foundation is the producer of this event. It is a fundraiser and community benefit that supports local businesses.