About Us

Hermosa means “Beautiful.” Founded in 1906, the City of Hermosa Beach is located on the Pacific Ocean, 5 miles south of Los Angeles International Airport and just 18 miles southwest of downtown Los Angeles.

Even with its proximity to Los Angeles, Hermosa Beach remains a quaint and beautiful beachside community, just over one square mile in size, with a population of just over 19,000.

With great weather year round and the beautiful sandy beaches on the Pacific Ocean as the backdrop, Hermosa Beach is the perfect place to enjoy a wide array of outdoor activities including surfing, paddle boarding, and beach volleyball.

In the last 15 years, Hermosa Beach has undergone extensive renovation and beautification projects which have transformed the landscape of the city, making Hermosa Beach even more deserving of its name.

Renovation of Pier Plaza at the foot of the Pacific Ocean was completed in 1997, beautifying the plaza and closing the area to street traffic, making it a popular center for bars, restaurants and unique shops.

Hermosa Beach also recently completed a 4.3 million dollar project, renovating upper Pier Avenue, adding trees and landscaped median, widening sidewalks, improving lighting and adding crosswalks to make the area even more beautiful and visitor friendly.

In the center of the excitement, the Hermosa Beach Chamber of Commerce and Visitors Bureau is comprised of over 350 members from every segment of the business community, and prides itself on being a strong and solid base of information and education for Hermosa Beach, its residents, and tourists.

The Chamber hosts community events in Hermosa Beach including the popular Fiesta Hermosa, one of the largest arts and crafts festivals in Southern California, which takes place each year over the Memorial Day and Labor Day weekends. The Chamber also hosts the annual Holiday Tree Lighting Ceremony, downtown Sidewalk Festivals, the Saint Patrick’s Day Parade, a New Year’s Eve Celebration at Pier Plaza and a weekly Farmers’ Market which features fresh fruits, vegetables and many other local offerings.

The Hermosa Beach Chamber of Commerce is also proud to support local charities, annually contributing to groups working to improve our local community.

Whether you’re looking for great shopping, dining, a beautiful hotel with a view of a picturesque sunset or a night on the town, Hermosa Beach has a little something for everyone.

Be sure to visit us at TrulyHermosa.com for the most up-to-date information on how to spend your perfect day in Hermosa Beach.