5th Annual Hermosa for the Holidays
Friday, November 20 - Sunday, November 22, 2026
Downtown Hermosa Beach
Get ready to jingle all the way to the sand! Hermosa Beach has decked its palm trees and mashed together our beloved Holiday Open House, Tree Lighting Ceremony, and a sleighful of new family-fun activities to bring you the 6th Annual Hermosa for the Holidays!
The weekend of November 20-22, 2026, Hermosa Beach transforms into a breezy open-air winter wonderland (yes, at the beach!) where you can:
- Shop for eclectic gifts from local artisans and retailers—because your holiday list deserves a little Hermosa flair
- Soar above the surf on the Ferris Wheel at Pier Plaza for the best ocean view this side of the North Pole
- Cozy up at storytime or write that wish list to Santa at the Letters to Santa Station—we’ve got plenty of good cheer
- Dance and sing your heart out at the Community Concert, Rock for Tots concert, and Tree Lighting Ceremony
- Snap a Santa pic the whole family will actually love (no mall lines required)
- Feel good while giving back in the Giving Village
- And enjoy more festive fun and entertainment than Santa’s elves can keep up with
Beyond the November 20th weekend, celebrate Hermosa for the Holidays with local promotions, the Elf on the Shelf Scavenger Hunt, shopping and more!
It’s a season of twinkle lights, tunes, treats, and holiday spirit—Hermosa-style!
Hermosa for the Holidays is produced in partnership between the Hermosa Beach Chamber Foundation & the City of Hermosa Beach
Map & Schedule
FRIDAY NOV 20
SATURDAY NOV 21
SUNDAY NOV 22
Featured Activites
Ferris Wheel
Catch stunning ocean views from above!
- Friday, 5 PM - 9 PM @ Pier Plaza (near the end of the pier)
- Saturday, 12 PM - 9 PM @ Pier Plaza (near the end of the pier)
- Sunday, 12 PM - 9 PM @ Pier Plaza (near the end of the pier)
Pop-Up Vendors
Check out some pop-up vendors and get your holiday shopping done early!
- Saturday, 10 AM - 4 PM
Letters to Santa
SPONSORED BY BEACH CITIES HEALTH DISTRICT
Twenty-thousand letters are sent to Santa each year. All of the kids in the South Bay should have a place to write those very important letters to a very important man. Not only do we provide the paper and crayon, there will be a very fancy red box to send those letters to the North Pole.
- Saturday, 10 AM - 4 PM
Live Music at Java Man
Enjoy live music from your favorite local artists at Java Man!
- Saturday, 11:30 AM - 1 PM | Ford
- Saturday, 1:30 PM - 3 PM | Hugh DeFrance
- Sunday, 12 PM - 1:30 PM | Craig Machen
Kids Creationz Market
SPONSORED BY PAISANO'S PIZZA & PASTA
Shop creations from local, creative young entrepreneurs (TK-8th grade)!
- Saturday, 3 PM - 6 PM
Storytime Tent
Join us under the holiday tent for storytime every hour! Perfect for inspiring the love of reading in the littles!
- Sunday, 10 AM - 4 PM
Photos with Santa
SPONSORED BY MARLIN EQUITY PARTNERS
Bring your family, friends, and furry pals for photos with Santa in his sleigh!
Free digital photos will be available one week after the event.
- Sunday, 10 AM - 4 PM
Giving Village
Come out and visit all of our favorite local nonprofits! Enjoy hot cocoa, cookies, activities, and more. Support our local nonprofits when it matters most!
- Sunday, 1 PM - 6 PM
Nonprofit pop-ups:
Rock for Tots Concert
Rock for Tots is back! Enjoy musical performances and feel good about giving back to charity!
- Sunday, 5 PM - 8 PM
Tree Lighting Ceremony
SPONSORED BY SKECHERS
Join Santa as he lights in Hermosa Beach tree!
- Sunday, 5:45 PM - 6:15 PM
Elf on the Shelf Scavenger Hunt
Find all the elves in Hermosa Beach!
Shop and stroll at various Hermosa Beach businesses and find the hidden elves on the shelves. Identity all* of the elves' names and submit your completed postcard at any of our drop-off locations to enter for a chance to win a prize!
Scavenger Hunt begins Friday, November 14 and ends Monday, November 24 at 5pm.
Participation Rules:
- *A majority of the elves' names (22) must be filled out on the postcard in order to be qualified for a chance to win a prize.
- All ages are welcome to participate. It's not just for kids!
- All submitted postcards are checked for completion and accuracy and raffled to decide the winners. All drawn postcards and winners will be contacted individually to pick up their prize at the Chamber of Commerce.
- Have fun!
We recommend checking the businesses' hours of operation before going in.
Drop-off locations: Milk Tooth, California Sushi & Teriyaki, Star's Antique Market, Gum Tree Shop & Cafe, Sol Baby, and Hermosa Chamber.
Participating Businesses
Below is a list of participating businesses for the Elf on the Shelf Scavenger Hunt. We encourage you to check out businesses you've never been to before as well as patronize your local favorites. Explore! Have fun!
On Aviation Blvd
- Milk Tooth - drop-off location
- Sylvan Learning of Hermosa Beach
On Pier Ave
- California Sushi & Teriyaki - drop-off location
- Star's Antique Market - drop-off location
- West Coast Sweat
- Kuleana Holistic Health
- The Source Cafe
- Stecca Taverna
- Pier Medical Aesthetics
- Made By Inch
- Uncorked
- Gum Tree Shop & Cafe - drop-off location
- Wicked+ A General Store
- Beach & Beverly
- Curious...
- Sol Baby - drop-off location
- Hermosa Chamber - drop-off location
- Tacos El Goloso
- Handmade in CA
On Monterey Blvd
- Granny's Grocery & Deli
On Hermosa Ave
- H2O Hotel
- Tacos El Goloso Cantina
- SoHo Yoga
- Creamy Boys Ice Cream
- Yellow Jersey Patisserie
- BOLT
On 11th Street
- The Bungalow
On 13th Street
- Hermosa Cyclery
On Pier Plaza
- Spyder Surf
- Patrick Molloy's
Local Promotions
FAQs
Sponsors
Hermosa Chamber Foundation Founding Members
The Accamando Tull Family
Sandy Anleu
The Art Group of Hermosa Beach
Athens Services
The Auville Family
Baker, Burton & Lundy, P.C.
The Balik Family
Jan Brittain
Cal Water
Stephanie Cheak
The Cohn Family
Dr. Michael Collins and Dr. Mary Campbell
Cultured Slice - Solange Comer
The Detoy Family
The Dunbabin Family
The Enstice Family
The Friedberg Five
Friends of the Hermosa Beach Museum
The Garmise Family
Russ & Sarah Gilbert
Sumeet Goel
Jess and Andy Gregg
Scott and Rachel Hayes
Hermosa Beach Rotary Club
Hermosa Cyclery
Indivisible Arts
Robert & Kathy Jones
Kathy Knoll and Jeff Bonafede
The Koffler Mackie Family
Amy and Eric Krauter
Lange Family
Lenny & Teodora - LaRocca Real Estate
Leadership Hermosa Beach
The Main Family
Mic Drop Media
Erika & Greg Newman
The Nichols Family
Ryan Nowicki
Eric and Belinda Oakes
Jeannie Penner-More
Piper Preschool
Jeff Raedy
The Reznichek Family
Ellen Robbins & Paul Tripodi
Josh and Rachael Royal
The Sheldon Family
ShockBoxx
Skechers
SkyOne Federal Credit Union
The South Bay Boardrider's Club
The Valenzuela Family
The Vernon Family
Kathy & Tom Welch
Media & Press
All press inquiries should be sent to Michelle Crispin at president@hbchamber.net.
The Hermosa Beach Chamber Foundation is the producer of this event. Hermosa for the Holidays is a fundraiser and community event that supports local businesses.