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Kick off the season. Shop and enjoy local!

Hermosa Beach has mashed together our Holiday Open House and Tree Lighting Ceremony and added a bunch of family-fun activities to make the 4th annual Hermosa for the Holidays.  Get ready—the weekend of November 23-24, 2024 will be an open-air winter wonderland at the beach to:

  • Shop for eclectic gifts from local artisans and retailers for everyone on your shopping list
  • Ride carnival rides and inflatables at Pier Plaza
  • Play at our storytime tent, and santa letter writing station
  • Dance & Sing at the Rock for Tots concert (Saturday) and community concert and tree lighting ceremony (Sunday)
  • Santa pictures for the family!
  • Give back to our community at the Giving Village
  • AND more entertainment and activities for the whole family

Santa Photos 2023

Thanks for joining us! Check out the Santa photos below.



Find all the elves in Hermosa!

Shop at various Hermosa Beach businesses and find the hidden elves on the shelves. Identity all 23* of the elves' names and submit your completed postcard at any of our drop-off locations to enter for a chance to win a prize! We recommend checking the businesses' hours of operation before going in (see below). Drop-off locations: Gum Tree, Sol Baby, Spyder Surf, HB Chamber, Soul Bungalow, or Star's Antique.

Hunt ends Monday, November 27, 5pm. Winners will be selected and contact the week of December 4.

Participation Rules:

  • *A majority of the elves' names (20) must be filled out on the postcard in order to be qualified for a chance to win a prize.
  • All ages are welcome to participate. It's not just for kids!
  • All submitted postcards are checked for completion and accuracy and raffled to decide the winners. All drawn postcards and winners will be contacted individually to pick up their prize at the Chamber of Commerce.
  • Have fun!

Thank you for your patience! We will now be announcing the winners December 15 at 9am on our Instagram @hermosachamber 🙂


Presenting Sponsor

Official sponsor of Hermosa for the Holidays

General Sponsors

The Accamando Tull Family

Sandy Anleu

The Art Group of Hermosa Beach

Athens Services

Baker, Burton & Lundy, P.C.

The Balik Family

Jan Brittain

Stephanie Cheak

The Cohn Family

Dr. Michael Collins and Dr. Mary Campbell

Cultured Slice - Solange Comer

The Detoy Family

The Dunbabin Family

The Enstice Family 

The Friedberg Five

Friends of the Hermosa Beach Museum

The Garmise Family

Russ & Sarah Gilbert

Sumeet Goel

Jess and Andy Gregg

Scott and Rachel Hayes

Hermosa Beach Rotary Club

Hermosa Cyclery

Tynan Mason & the Team at Higher Grounds Mgmt 

Indivisible Arts

The Jones Family

Kathy Knoll and Jeff Bonafede

The Koffler Mackie Family

Amy and Eric Krauter

Lange Family

Lenny & Teodora - LaRocca Real Estate

Leadership Hermosa Beach

The Main Family

Mic Drop Media

Erika & Greg Newman

The Nichols Family

Ryan Nowicki

Eric and Belinda Oakes

Jeannie Penner-More

Jeff Raedy

The Reznichek Family

Ellen Robbins & Paul Tripodi

Josh and Rachael Royal

The Sheldon Family



SkyOne Federal Credit Union

Patti, Kevin and Roxy Sousa

The South Bay Boardrider's Club

Steven Mullins Real Estate - Sotheby's

The Valenzuela Family

The Vernon Family 

Kathy & Tom Welch

The Zaleski Family


Please feel free to use these images for promotion.

Press inquiries should be sent to Jessica Accamando or 310-753-3960

The Hermosa Beach Chamber Foundation is the producer of this event. It is a fundraiser and community benefit that supports local businesses.


Are the carnival rides and workshops also for adults?



The local artisan pop-up will be at grade level. Most retailers are at grade level. Some retailers have a step up to get inside the shop. To gain access to those shops, please asks the shop staff for assistance.

Can I bring my dog?

Well-behaved dogs on a leash are welcome at Hermosa for the Holidays in all public places. However, dogs will not be allowed on the carnival rides or inflatables.


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