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Our mission at the Chamber is to promote, inform, and empower the businesses of Hermosa Beach. In order to serve this mission, we invite businesses, nonprofits, and individuals to join as members for a nominal annual fee. Below are some of the benefits of membership.

Membership Benefits

Membership benefits are broken into three categories

  1. Business benefits
  2. Marketing benefits
  3. Event benefits

Business Benefits


Listen and advocate for business whether it be individual private needs or public support from the Chamber. We also deliver a collective voice to the City through membership in the City's Economic Development Stakeholder Committee, attendance at City meetings, and communication with the City's business liaison.


Access to Chamber staff for quick questions, connections, or clarification on complicated matters, or just someone to be your business advocate. We often give advice, offer referrals or simply provide quicklinks to needed resources.

Ribbon Cutting

New opening businesses in the community (or those celebrating anniversaries) are highlighted on our social media and Beach Bulletin with an optional ribbon cutting event. Ribbon cuttings are offered free of charge. We coordinate local elected officials, a ceremony, and the ribbon and scissors! We also offer guidance on how to do a ribbon cutting.


Our events calendar is the most robust and widely spread in Hermosa. Everything from events hosted by the Chamber to events by members and non-members. If it's happening in town, we have it on our calendar. We also include events to business related webinars and public presentations that benefit business. Members can add events through the member portal.

Member Center Email

A weekly Member Center email sent every Monday to all members with links to business resources, ways to participate in promotion, upcoming events, funding sources, City/County/State restriction updates, and more.


Invitations to webinars (free to members) with industry experts. Invitations to networking events and mixers with a discounted fee. And invitations to participate in local activities.


We often connect members with marketing, printing, legal, financial and other resources. We also, during the pandemic, frequently marketed free PPE and funding links. Whatever you need, we have resources!

Member Portal

Access to our Member Portal with over 400 member businesses and direct contact information for their owners and representatives.

Get Involved

The Chamber has a variety of committees that members can join. Here are a few:

  • Marketing
  • Events
  • Economic Development
  • Real Estate
  • Non-downtown
  • Advocacy
  • Membership

The Chamber's office is equipped with a co-working desk. Need somewhere to work for an afternoon? We got you! Please make a reservation.

Marketing Benefits

Truly Hermosa

This is the Visitors' Bureau consumer facing directory. This website is promoted online, on ground decals throughout the city, and point of sale in local businesses. You must be a member to be included.

Social Media

On Facebook and Instagram to three audiences: businesses (HermosaChamber), locals (HermosaOne), and visitors (TrulyHermosa). This includes monthly paid/promoted advertising.

Business Directory

In the Chamber business directory on our website. This is accessed by both members, residents and visitors regularly.


The Beach Bulletin

In a bi-weekly email community newsletter, the Beach Bulletin. We feature business ads in the Local Highlights section (you must request and send art). We also list all new members in the Beach Bulletin.


Promotions Email

In an optional Promotions email program. These emails go to our loyal audience of over 16,000 emails. Our average open rate is 41%. Offered only to members at $100 per email. Maximum 6 per year.


Printed Directory

Coming fall 2022. We will be printing a local directory with a map of all Hermosa businesses. Advertising available for purchase (discount to members). But inclusion in listing requires membership.


Personal Referrals

We often get visitors and residents coming in to the Chamber to ask for recommendations. We only recommend members.


Local Deals

We automatically include all Local Highlights ads on our Local Deals webpage, but we also accept any business local deals that you want us to feature. We'll also promote on social media on request.


Event Benefits

Fiesta Hermosa

Chamber members receive a discounted or free retail booth (depending on location) for the Makers Mercado in Fiesta. Inquire within to find the right participation point for you!

Sidewalk Sales

Sidewalk Sales happen January, April and August. Participation is FREE to all members whether you have a physical storefront or not. We will give you space!

Best of Hermosa

The Best of Hermosa awards happen in January each year. Members are eligible for nomination and award in a variety of categories. Here are some examples:

  • Best new business
  • Best overall
  • Best Chamber member
  • Making a Difference
St. Patrick's Day Parade

Members receive a 50% discount for participation in the parade.

Hermosa for the Holidays

Chamber members receive free participation in the sidewalk shopping component of HftH. Other members are invited to participate, present workshops, and more!

Shop Local

We often initiate "shop local" campaigns with residents and members are highlighted as participants. We encourage locals to shop at member businesses.


Want to get people in your doors and host an event? We got you! We'll help promote or even plan.


Dues are charged when you complete the application for membership and renewed each year on your anniversary month. Please note, there will be an increase in dues in 2023.

  • $75 Civic Members:
    Individuals who do not own a business but wish to contribute their expertise or time in membership
  • $75 Nonprofit Members:
    501(c)3 organizations
  • $150 Solo Entrepreneurs:
    A professional without employees (free agent, freelancer, solopreneur, self employed, sole proprietor, or home-based business owner)
  • $200 Small Business:
    Retail, restaurant, real estate, legal, accounting, services, salons, and other small businesses with less than 5 employees
  • $300 Large Business:
    Shopping centers, utilities, hospitals, colleges, motels/hotels/ lodging, professions requiring a license, banks/credit unions, real estate brokerage companies, development companies, etc. with 5 or more employees
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