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The tree is officially lit and Hermosa for the Holidays continues! Scroll down to learn more about local promotions.

Screenshot 2025-11-25 at 2.26.28 PM

Santa Photos 2025

Thanks for joining us! Check out the Santa photos below, sponsored by Marlin Equity and photographed by Michelle Renee Greene.

ELF ON THE SHELF

Congratulations to this year's Elf on the Shelf Scavenger Hunt winners!

EotS Winners (1)

Winners, please check your email and/or phone for information on pick-up.

We do this annual tradition for a variety of reasons: it's fun, it brings the community together, it spreads holiday cheer and most importantly, it encourages participants to visit our local shops. Remember to shop local this holiday season 💙

A huge thank you to Minuteman Press for sponsoring the postcards and to all the participating businesses:

Milk Tooth
Sylvan Learning of Hermosa Beach
California Sushi & Teriyaki
Star's Antique Market
West Coast Sweat
Kuleana Holistic Health
The Source Cafe
Stecca Taverna
Pier Medical Aesthetics
Made By Inch
Uncorked
Gum Tree Shop & Cafe
Wicked+ A General Store
Beach & Beverly
Curious...
Sol Baby
Hermosa Chamber
Tacos El Goloso
Handmade in CA
Granny's Grocery & Deli
H2O Hotel
Tacos El Goloso Cantina
SoHo Yoga
Creamy Boys Ice Cream
Yellow Jersey Patisserie
BOLT
The Bungalow
Hermosa Cyclery
Spyder Surf
Patrick Molloy's

LOCAL PROMOTIONS

Click through to see local promotions and events! Check back frequently for updates.

Miracle @ Molloy's

Now - January 7th

Everyday from 12 PM - 10 PM

Miracle at Molloy's is an over-the-top Holiday pop up bar with festive cocktails and kitschy decor.

Specialty cocktails in fun, festive glassware served as well as cozy pub food from our regular menu as well as seasonal specials.

Be sure to make your reservation at Resy.com today! Walk-in tables & open seating will be available on a first come first serve basis.

Book your reservation here.



Surfin' Santa Toy Drive

Unwrapped toy donations will be collected December 1st through 19th, 2025 at your local surf shop! Donations will be collected and distributed with Beach City’s Toy Drive.

Support your favorite Surf Shops!

ET Surf - Address: 904 Aviation Blvd, Hermosa Beach, CA 90254

Dive N’ Surf - Address: 504 N Broadway, Redondo Beach, CA 90277

Spyder Surf - Address: 65 Pier Ave, Hermosa Beach, CA 90254

Jacks Surf - Address: 1630 CA-1, Hermosa Beach, CA 90254

DONATIONS

Surfing Santa Toy Drive: Tax deductible donations will go toward your option with E.T. Surf, Dive N Surf, Spyder Surf, Jack’s or South Bay Boardriders for a gift card and will be used to purchase store items for charitable contributions. Thank you!

Click here to learn more.

 

Sylvan Learning

25% OFF 100 Hours of Tutoring + 4 Free Hours if purchased by Nov 30! Book assessment in center, call/text 310-341-3137, or online and mention HBHolidays25%Off (cannot be combined with other offers).

Click here to learn more.

RimoVision - See's Candies Fundraiser

Enjoy See's Candy and support RimoVision.

Every box of See's Candies purchased through our Yum-Raising store send up to 50% profit back to our fundraiser and delicious, premium sweets right to your door.

Help us reach our goal! Order by 12/31/2025.

Click here to order your candy.



SPONSORS

Thank you to our sponsors!

Jeremy Buck & Family

Kids Creationz Market Sponsor

Founding Members

The Accamando Tull Family

Sandy Anleu

The Art Group of Hermosa Beach

Athens Services

The Auville Family 

Baker, Burton & Lundy, P.C.

The Balik Family

Jan Brittain

Cal Water

Stephanie Cheak

The Cohn Family

Dr. Michael Collins and Dr. Mary Campbell

Cultured Slice - Solange Comer

The Detoy Family

The Dunbabin Family

The Enstice Family

The Friedberg Five

Friends of the Hermosa Beach Museum

The Garmise Family

Russ & Sarah Gilbert

Sumeet Goel

Jess and Andy Gregg

Scott and Rachel Hayes

Hermosa Beach Rotary Club

Hermosa Cyclery

Indivisible Arts

Robert & Kathy Jones

Kathy Knoll and Jeff Bonafede

The Koffler Mackie Family

Amy and Eric Krauter

Lange Family

Lenny & Teodora - LaRocca Real Estate

Leadership Hermosa Beach

The Main Family

Mic Drop Media

Erika & Greg Newman

The Nichols Family

Ryan Nowicki

Eric and Belinda Oakes

Jeannie Penner-More

Piper Preschool

Jeff Raedy

The Reznichek Family

Ellen Robbins & Paul Tripodi

Josh and Rachael Royal

The Sheldon Family

ShockBoxx

Skechers

SkyOne Federal Credit Union

The South Bay Boardrider's Club

The Valenzuela Family

The Vernon Family

Kathy & Tom Welch

MEDIA / PRESS

Press inquiries should be sent to Michelle Crispin president@hbchamber.net or 310-376-0951

The Hermosa Beach Chamber Foundation is the producer of this event. It is a fundraiser and community benefit that supports local businesses.

FAQ

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