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Partner Opportunities

Saturday, September 27, 2025

Beer Garden, Food, Entertainment: 12pm - 7pm

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A 200 Year Tradition... at the Beach

Oktoberfest - back again for year three!

In 2023, our inaugural event welcomed over 35,000 attendees to downtown Hermosa Beach. This year, we're taking everything we learned and making some expansions and improvements to make this year even better!

This one day festival will host a beer garden with local craft brewers, authentic German live music, food vendors and Oktoberfest games and contests.

Locale 90254 is produced by the Hermosa Beach Chamber of Commerce and Visitors Bureau to bring business to Hermosa as well as entertain the resident and visitor communities of the Southern California region. 

Oktoberfest 2024-07-19 at 2.59.12 PM

15,000 attendees

5,000 ticketed drinkers

Daily themed contests

For families and adults

One day of German fun!

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How to Participate

partner

activation

Partnership Opportunities

Partnerships are the lifeblood of this community treasured event. Sponsorships are how we are able to produce this event. There are many opportunities and if there's something you don't see, but would like to implement, let us know!

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Sponsorships available for every goal and budget: 

  • Level opps: support in general and be recognized everywhere
  • Company name and logo on event website and ticketing website
  • Digital advertising: social media (Tiktok, Instagram, Facebook) and email marketing
  • Verbal acknowledgement on main stage
  • Banner placements in prominent areas
  • On-site activations (optional at some levels)
  • Get creative! Let us know what works for YOU.
  • Other assets to brand:
    • Volunteer/Staff T-shirts
    • Selfie Stations
    • Wristbands
    • Gemütlichkeit (friendly) games

TITLE

1 avail
  • Top page recognition on website and print materials
  • Verbal recognition on stage
  • Dedicated posts on social media
  • Email promotions to 20k plus followers
  • Opportunity to popup activation space
  • First right of refusal for 2026
  • Swag distribution
  • Dedicated seating area
  • 20 admission passes

BIER (gold)

2 avail
  • Recognition on website and print materials
  • Verbal recognition from stage and on sponsor banners
  • Post on social media
  • Email promotions to 20k plus followers
  • First right of refusal for 2026
  • Swag distribution
  • 10 admission passes

PROST (Silver)

4 avail
  • *Optional brand activation space
  • Recognition on website and print materials
  • Recognition on sponsor banners
  • Post on social media
  • Listed in event emails
  • Swag distribution
  • 4 admission passes

ADDITIONAL BRANDING OPPORTUNITIES FOR PARTNERS

Hermosa-Beach-2023-Oktoberfest,-Day-1-of-2,-09.30.23-5383

Assets to Brand:

  • Volunteer/staff tshirts
  • Reusable cups/steins
  • Music stages (2 avail)
  • Yard Games area (2 avail)
  • Photo booth branding
  • Attendee bag
  • Wristbands
  • Gemütlichkeit (Friendly) Games
    • Stein hoist
    • Stein chugging
    • Stein racing
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Brand Activations

$2,500 - $1,000

Brand Activations are an opportunity for a company to have a large physical presence at Locale 90254 in a prime high foot traffic location. Activation opportunities are first come first served (see map) where pricing varies upon location and anticipated foot traffic. There are many opportunities and if there's something you don't see, but would like to implement, let us know!

IN-KIND SPONSOR

IN-KIND SPONSOR

varies
  • Sponsor listing: website, banners, promotion
  • Recognition to match value of items donated
  • Optional activation space 10x10 (Carnival, Pier Ave or Beach Area)
  • Includes needs such as: printing, trash, rentals, water, volunteer/staff needs, etc.
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