Hermosa for the Holidays | November 21 - 23
Hermosa for the Holidays is back and brighter than ever! For 2½ merry days, Hermosa Beach transforms into a coastal winter wonderland—with live music, holiday cheer, and just the right amount of twinkle. Enjoy a spin on the Ferris Wheel, shop more than 15 local artisans and stores (perfect for those “oops, I forgot someone” gifts), and soak up seaside vibes that feel straight out of a snow globe—minus the frostbite.
Now celebrating its 5th year, Hermosa for the Holidays welcomes an average of 10,000 visitors each day—proof that holiday spirit and ocean air make the perfect pair. Hosted by the Hermosa Beach Chamber Foundation, a 501(c)(3) nonprofit, this community celebration brings together activities, performances, and plenty of goodwill to keep Hermosa’s holiday tradition shining bright.
Rock for Tots
Tree Lighting Concert
Holiday Activities
Ferris Wheel
Hermosa for the Holidays combines our most treasured holiday traditions in Hermosa Beach. We welcome over 10,000 attendees over the course of the weekend. Going into our 5th year, our newly expanded footprint allows for more participation by all.
Audience Profile
- 10,000+ attendees
- Families and Adults
- Southern California Region
- Upper Middle Class
- Average spend over $200
How to Participate
Hermosa for the Holidays is such a large and magical festival that there are several ways businesses, individuals and nonprofits can participate. Click a button or scroll below.
Sponsorships
Partnerships are the heart of this cherished community celebration. Whether you’d like to sponsor an area, support as a tiered sponsor, or co-create a customized package tailored to your company’s goals, we’d love to collaborate. If you have an idea that’s not listed—let’s make it happen!
Sponsorship Opportunities Include:
- Presenting Sponsorship
- Area Sponsorships: Storytime Tent, Letters to Santa, Pictures with Santa, Santa’s Workshop, Ferris Wheel
All Sponsors Receive:
- Company branding on the event website with direct link to your site or online store
- Inclusion in digital advertising campaigns
- Recognition on social media (10,000+ followers) @trulyhermosa @hermosachamber
- Mentions in eNewsletters (4,000+) and promotional emails (15,000+)
- Logo or company name featured in print ads and press coverage
- Verbal acknowledgement from the Main Stage
- Banner placement in high-traffic areas
- Opportunities for branded activations and on-site engagement
- Inclusion on both digital and printed event maps
- Additional Branding Options: Selfie stations - Shopping bags
AREA SPONSORS
Co-presenting Sponsor
- SPONSORED BY THE CITY OF HERMOSA BEACH AND FOUNDING MEMBERS OF THE CHAMBER FOUNDATION
- This is the top level of sponsorship and is given equal exposure as Chamber.
- TOP logo on 250+ promo posters and in storefronts
- Logo on wayfinding signs, all sponsor signage, and concert stage signage
- Promotion on social media as co-presenting sponsor
- Logo on website w hyperlink
- Company announced from stage
- Logo on street banners
- Optional a la carte options
Tree Lighting Ceremony
- The highlight of the weekend is often the ceremony which includes musical entertainment from local youth, the arrival of Santa and the tree lighting cermony. This is most attended component of Hermosa for the Holidays.
- Logo on Tree Lighting area of 250+ promo posters and in storefronts
- Logo on wayfinding signs, all sponsor signage, and signage on concert stage
- Promotion on social media as tree lighting sponsor
- Logo on website w hyperlink, and top of Tree Lighting webpage
- Company welcome to speak from stage
- Two (2) a la carte options
- Opportunity for sponsor to distribute branded items
Ferris Wheel Sponsor
- This sponsor level is for the main attraction on Pier Plaza, the Ferris Wheel (other than the tree). The Ferris Wheel operates Friday night (5-9pm) and Saturday and Sunday (12-9pm).
- Logo on or around a Ferris Wheel
- Logo on Carnival area of 250+ promo posters and in storefronts
- Logo on wayfinding signs, all sponsor signage, carnival area signage
- Promotion on social media as ferris wheel sponsor
- Logo on website w hyperlink, and logo at top of ferris wheel section
- Company announced from stage
- Three (3) a la carte options
- Opportunity for sponsor to distribute branded items
A la carte options referenced above
À la carte options provide further reach beyond your chosen sponsored area. These marketing opportunities allow you to target specific audiences that are relevant to your company. Each a la carte option is valued at $1,000 each (except promo items).
- Branded selfie stations
- Branded virtual contest
- Branding on carnival ride barrier fencing
- Logo on shopping bags or other promotional item (pricing dependent on quantity of items printed)
- Host (1) workshop in Workshop tent
- Sponsor of carolers
- Sponsor of an activity at a private business
- Activation tent on Pier Plaza
- Gift wrapping station
- Other creative opportunities YOU can think of!
Storytime Tent
- This tent is located on the Uncorked lot and operates all day Sunday with stories and entertainment from talented story tellers from the Miss California Teen Pagaent. Free to the public.
- Logo on Storytime area of 250+ promo posters and in storefronts
- Logo on wayfinding signs, some sponsor signage, and all signage in Storytime area
- Promotion on social media as Storytime sponsor
- Logo on website w hyperlink, and top of Storytime webpage
- Opportunity for sponsor to distribute branded items
Letters to Santa
- Sponsor an area we dedicate for the littles to write their letters to Santa!
- Logo on promo graphics
- Logo at top of Letters to Santa area of website
- Promotion on social media as Letters to Santa sponsor
- Opportunity for sponsor to distribute branded items.
Photos w/ Santa
- One of the most popular parts of the weekend, this sponsorship provides FREE digital photos to the public with Santa and a beautiful backdrop located within the heaviest foot traffic area (Pier Plaza).
- Opportunity to have Logo on Santa Photos area of 250+ promo posters and in storefronts
- Logo on wayfinding signs, some sponsor signage, and all signage in Santa photos area
- Promotion on social media as Santa photos sponsor
- Logo on website w hyperlink and at top of Santa Photos webpage
- Opportunity for sponsor to distribute branded items
SHOP LOCAL SPONSORS
Gold
- A 'Shop Local' Gold sponsor is recognized as being the largest support of local business. Sponsor dollars are used to promote local businesses and the shopping season as well as fund general costs of the event.
- TOP Logo on Shop Local area of 250+ promo posters and in storefronts
- Promotion on social media as GOLD sponsor
- Logo on all sponsor signage
- Logo on website w hyperlink and at top of Shop Local area of website
- Opportunity for sponsor to pop-up and distribute branded items
- Two (2) a la carte options *optional
- Tagged in all local business promotions
Silver
- A 'Shop Local' Silver sponsor is recognized as a supporter of local business. Sponsor dollars are used to promote local businesses and the shopping season as well as fund general costs of the event.
- Logo on Shop Local area of 250+ promo posters and in storefronts
- Promotion on social media as SILVER sponsor
- Logo on some sponsor signage
- Logo on website w hyperlink and on Shop Local area of website
- Tagged in some local business promotions
Bronze
- A 'Shop Local' Bronze sponsor is recognized asa supporter of local business. Sponsor dollars are used to promote local businesses and the shopping season as well as fund general costs of the event.
- Logo on Shop Local area of 250+ promo posters and in storefronts
- Promotion on social media as BRONZE sponsor
- Logo on some sponsor signage
- Logo on website w hyperlink and on Shop Local area of website
Love Local*
- This giving level is reserved for local small businesses. Your giving at this level allows you to participant and support at a level that is more equitable for a small business.
- Promotion on social media
- Logo on some sponsor signage
- Logo on website w hyperlink
- 6ft banner to be hung around Carnival area
Brand Activations
Brand Activations are opportunities for a larger designated area in the prime footprint to promote your brand and distribute product or information. In the past, we've had Verizon, Swimply, SmartWater, and more. We welcome brands, big or small, to activate both Saturday and Sunday in various designated areas. First come, first served. Not all locations are available both days. See map for prices.
Retail Vendors
Pier Plaza Pop-up Market (Fri Night & Sat)
Chamber members can pop-up on Pier Plaza for Friday night (5-9pm) and Saturday (10am-4pm) during Hermosa for the Holidays. This includes existing retail storefronts AND businesses without a storefront. Must be a Chamber member in good-standing before October 1, 2025 and follow guidelines set forth in application.
Workshops
Do you have a brilliant idea for a 45 minute workshop that would entertain adults, children or both? We'd love to have it as part of our Workshop schedule. Click the button to inquire below.
All workshops require tickets to attend. Workshop donors would donate their time, brand, and needed materials to produce the workshop.
Workshop locations can happen at the business hosting them or in a public location to be determined by the event planning team.
Nonprofits - Giving Village
A fun tradition, our event offers prime location space to local nonprofit Chamber Members to popup a tent and either promote their nonprofit, provide community games, or sell various goodies.
When you apply, you have a choice of offers. One nonprofit can provide one of the bullet items. This avoids duplication. First applied, first served.
- Food: Hot Cocoa and cookies
- Food: Hot Apple Cider and candy
- Food: Water, soda, and baked goods
- Food: Unique food item
- Game: Ball in a basket
- Game: Spin a wheel
- Game: Arts and crafts for kids
- Game: Ornament decorating
Volunteers
Yep, you guessed it. We need volunteers again to make this magical weekend happen.