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The Summer Sidewalk Sale & Celebration is back and better than ever! If you loved coming out and shopping before, you're going to LOVE it now. We've added new experiences to the weekend, including a family concert, a pop-up market, a family photo opportunity, and a workshop/activity corner. We've also included more businesses than ever before with creative use of storefronts. Please come out and enjoy Hermosa!

Family Photos


Schedule of Events

(This schedule is constantly being updated. Check back often.)

Icons and colors indicate where event takes place. Details for each event can be read further below on the page.

Beach Market 1325 Hermosa Ave.
Practical Magic 936 Hermosa Ave.
Java Man & Gum Tree
Pop-Up Market 518 Pier Ave
Family Fun Photos 14th & Hermosa Ave.


11 Sidewalk Sale Begins
11-1:30 Music: Jack Tracy
11-6 Spell Bar
11-6 Smug Mugz Caricatures
12-12:30 Succulent Workshop
12-6 Tarot Reading Mini Sessions
2-2:30 Succulent Workshop
2-3 Music: Mikey Jerome
4-4:30 Succulent Workshop
4-6 Mural Family Fun Photos
5 Music: Latch Key Kid @ Uncorked
6 Celebration ends for the evening


11 Sidewalk Sale Opens
11-6 Sun & Sea Pop-up Market Opens
11-12 Music: Philip & Antoinette
11-6 Smug Mugz Caricatures at Gum Tree
11-6 Henna Art
11-6 Spell Bar
12 Zeal Levin w Coast Music Students
12-12:30 Succulent Workshop
12:30-1:30 Music: Evyn Charles
1-6 Tarot Reading Mini Sessions
1:30 Salem Meade & other young talent
2-2:30 Succulent Workshop
2-3 Music: Russell Somers
2:30 Coast Music Teachers & Students
4-4:30 Succulent Workshop
4-6 Mural Family Fun Photos
5 Music: Jukebox @ The Deck
6 Celebration ends for the evening


11 Sidewalk Sale Opens
11-6 Sun & Sea Pop-up Market Opens
11-6 Spell Bar
11-12 Music: Jackii Kennedy
12-1 Music: Charis
12 Jeff Findley w Coast Music Students
12-12:30 Succulent Workshop
1-2 Music: Jackii Kennedy @ Chamber
1-6 Tarot Reading Mini Sessions
1:30 Jack Whitney, The Thunder Sisters & more!
2-2:30 Succulent Workshop
1:30-2:30 Music: Lisa Ritchie
2:30 Coast Music Teachers & Students
3-4 Music: Jackii Kennedy
4-4:30 Succulent Workshop
4-6 Mural Family Fun Photos
4 Southbay Acoustica @ Uncorked
6 Sidewalk Celebration Ends

Participating Businesses & Sales to Shop!

Come back here on August 6 to find out all of the sales and specials offered by these businesses!

  • E3 Vehicles - Rentals and sales!
  • Amaloa Healing Arts - 15% OFF in the entire store and 50%-75% OFF in the table outside
  • Bard Street Book Store - HUGE selection of used books
  • Beach & Beverly
  • Beach Bound Sports
  • Beach Market - Host of the Coast Family concert Sat & Sun
  • Beck + Brix
  • Blue Rose
  • Burn The Ships Electrics
  • CP Property Group
  • Cultured Slice LLC - Sandwiches on sandwiches on sandwiches outside Curious!
  • Details Shoes & Accessories - New markdowns up to 70% off plus 20% off everything else!
  • Esplanade Brand - Inside the Sun & Sea Collective (Sunday)
  • Gaia Living Art
  • Grizzzly
  • Gum Tree & Cafe - 50% off begins today!
  • Hamilton Butler Jewelers - Special pricing during this weekend!
  • Hermosa Cyclery - Our sale: 20% off bike accessories. Free lock up to $35 value with bike purchase.
  • HB Sister City Association - Trips to Mexico!
  • Jack’s Ukulele - Come watch him perform Friday 11am at Java Man
  • Java Man - Voted by LA Times as BEST Coffeehouse in the Southland!
  • Java Stew Coffee Company - Come try their amazing beans at Practical Magic
  • JOL DESIGN Inc. - Warehouse sale off Valley
  • King Harbor Brewing Company - Amazing sponsors of our LIVE music!
  • Lucky 7 Coffee - Coffee, pastries, and food+ all day!
  • Marlin Equity
  • Maximus Salon
  • Oxy Performance - Come try their hyperbaric chambers!
  • Pier Medical Aesthetics
  • POP Beach Equip Rentals - Check out what they have outside Uncorked!
  • Powers Realty
  • Practical Magic Apothecary - ALL THE ACTIVITIES!
  • Psychic Readings by Michelle
  • Robert F. Kennedy Institute of Community and Family Medicine - Sponsors of the Family Fun Mural Photos
  • SkyOne Federal Credit Union - Sponsors of the Summer Sidewalk Celebration! Come say hello in front of Java Man!
  • Smug Mugz - Get your caricature drawn at Practical Magic Friday and Gum Tree Saturday
  • Soirée Candles - 15% off throughout the sidewalk sale weekend
  • Sol Baby - 50% OFF Already marked down sale racks 25% OFF selected summer merchandise Drawing to win a $50 gift certificate
  • Spyder Surf Shops - Always the best beach-gear
  • Stars Antique Market - Come see what's new and take home something beachy!
  • Sun & Sea Collective - Saturday and Sunday in the parking lot next to Stars Antiques
  • The Londoner Salon - Braids, flowers and more!
  • The Stanton HB - Good good food
  • Treasure Chest - Everything Hermosa + e-bikes out front!
  • Uncorked - 20% off all merchandise
  • Undisputed Fight Academy
  • Wicked+ A General Store

and more businesses added daily!

Other Areas to Enjoy...

Sun and Sea

Location: Upper Pier, 518 Pier Ave.
(Stars Antiques Parking Lot)
Saturday 11am - 6pm
Sunday 11am - 6pm

This amazing pop-up has been a fan favorite during the pandemic in the South Bay area. Learn more about Sun & Sea here.

Saturday Vendors:

Ami Amor Boutique * Beaches & Blooms * C Surf Co LLC * Esther’s Shop * High Vibe Collective * Indigo Ray Botanicals * Julz Junkie Jewelry * Marea Baja Designs * Moonrise Design * Rope End ThingsRoseade * The Revury * Yomi and Bug * Little Fishkopp * Additive Home * La Oliva * Same Grace * Sea Solution * Green Truck

Sunday Vendors:

Bashi Bakes * Coastal Bean * Caroline Christ * Esplanade Brand * From Scratch with Love * Gigi Allen * HAUS of TRADE * HereNow * Lacy’s Ponderosa * Luna Lux Gems * Penny Pinching Los Angeles * Say love more * love.kat.designs * Soirée Candles * YUMAYO * Slow Blume * Dreamcatcher Designs and Co * Green Truck

Thank you to Laksh Investments for sponsoring this pop-up market and Stars Antiques Market and Hot Yoga Los Angeles for supporting our efforts to bring new ideas to upper Pier Avenue! They too will have pop-up areas and they're local businesses so please give them EXTRA support!

Coast Music Concert

Location: Beach Market
Saturday 11am - 6pm
Sunday 11am - 6pm

Coast Music will be bringing their amazing array of family-friendly musical talent straight to Hermosa in a unique new venue.

Please note: Parking is not available in the Beach Market parking lot. Please walk, bike, or plan accordingly.

Saturday lineup:

12pm - 1:30pm Zeal Levin with Coast Music Students and Faculty

1:30 - 2:30pm: Salem Meade and other talented young performers!

2:30 - 6:00pm: Coast Music Faculty Band featuring Coast Music Teachers and Students

Sunday lineup:

12pm - 1:30pm Jeff Findley with Coast Music Students and Faculty

1:30 - 2:30pm: Jack Whitney, The Thunder Sisters and more!

2:30 - 6:00pm: Coast Music Faculty Band featuring Coast Music Teachers and Students


Location: Practical Magic Apothecary
Times vary

We'll be bringing you an array of fun and family-friendly activities on the patio at Practical Magic Apothecary. Come out and learn something new, enjoy the outdoors, and celebrate summer!

Workshops & Activities offered:

(Fri, Sat, Sun 11-6, $20)
What do you need? Protection, love, lucid dreams, money, luck, inner peace? We will use herbs, crystals and essential oils and more to make magical sachets for you to carry in your purse, in your car or place under your pillow.

(Fri, Sun 11-6)
Caricature drawings by the talented local Millie!

Friday 12-6: Mini 15-minute sessions w/Jeri & Lisa
Saturday 1-6: Mini 15-minute sessions w/Lisa Wydman @tarotforempowerment
Sunday 1-6: Mini 15-minute sessions w/Jeri Reeder @mothertarotreeder

(Fri, Sat, Sun 12, 2, 4)
Learn how to make your own beautiful succulent arrangements - everything you need will be provided! Just bring your imagination and creativity!


Location: 14th Street Mural
4-6pm Fri, Sat & Sun
Sponsored by the Robert F. Kennedy Institute of Community & Family Medicine

Come and get your photo taken (family, friends, or solo headshot) by a professional in front of one of Hermosa's most beautiful and iconic murals. For a small donation, you'll be able to download your picture a few days after the event. No registration required!


Friday: Lana Lee Photography

Saturday: JP Cordero

Sunday: Flying Lion Photography


Location: Java Man & Gum Tree
Fri, Sat & Sun
Sponsored by King Harbor Brewing Company

Come take a break from shopping and pause with some great vibes from some local musicians. Chill, enjoy and tip generously to local talent. The streets are alive with the sounds of summer.


11am - 1:30pm  Jack Tracy (Java Man)

2 - 3pm  Mikey Jerome (Java Man)


11am  Phillip & Antoinette (Java Man)

12:30 - 1:30pm  Evyn Charles (Java Man)

2 - 3pm Russell Somers (Java Man)


12:00 Charis (Java Man)

1:30  Lisa Ritchie (Gum Tree)

3:00  Jackii Kennedy (Gum Tree)

Parking in Hermosa

We're a beach town and parking is always a little bit of challenge when it's a busy shopping weekend. That said, we're happy to tell you about plenty of open public parking in the Upper Pier district so you can plan your visit!


Thank You to our Generous Sponsors


Interested in sponsoring? We still have available opportunities. Email us at

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