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Saturday, September 30 and Sunday, October 1

Day
Hour
Minute
Second

Beer Tents, Food, Entertainment: 11am - 6pm

Carnival: 11am - 9pm

200 Year Tradition at the Beach

Oktoberfest, a festival originated in 1810 in celebration of the marriage of the crown prince of Bavaria, has now become an annual tradition all over the world celebrating beer, food, entertainment and tradition.  BUT as always we have to do it in a Southbay kind of way with a splash of tradition.
Serving great craft beer and food
Local artisans
Carnival rides and games
Contests, because we’re all a bit competitive
Hermosa Locale is produced by the Hermosa Beach Chamber of Commerce and Visitors Bureau to bring business to Hermosa as well as entertain the resident and visitor communities of the Southern California region. 
Hermosa Locale also provides several opportunities for brand exposure through sponsorship, brand activations and vendor booths.
FIESTA-HERMOSA-2022-30
Audience Profile

How to Participate

sponsor/

partner

activation

vendor

Sponsorship/Partnerships

$1,500 - $10,000

Partnerships are the lifeblood of this community treasured event. Sponsor an area, be a level sponsor, or help us with in-kind contributions. There are many opportunities and if there's something you don't see, but would like to implement, let us know!

AREA SPONSOR

BEER TENT

$ 20,000 4 avail
  • Branding throughout 80'x40' Beer Tent Space
  • Verbal recognition on stage
  • Dedicated website per beer tent with company/organization info, schedule of entertainment, seating reservations
  • Social media, email marketing
  • Event signage
  • Opportunity to popup activation space 10x10 outside beer tent
Contact

CARNIVAL

$10,000 1 avail
  • Naming rights ("Your Brand Carnival")
  • First listed sponsor: website, banners, promotion
  • Activation space 10x10
  • Logo on entry banner, Carnival signage tickets
  • First right of refusal for 2024
  • Swag distribution
Contact

MAIN STAGE

$5,000 1 avail
  • Naming rights ("Your Brand Oktoberfest Stage")
  • Listed sponsor: website, banners, promotion
  • Activation space 10x10
  • Large background logo on stage
  • Brand signage around stage (provided by sponsor)
  • First right of refusal for 2024
  • Between set announcements
Contact

GARDEN GAMES

$ 5,000 2 avail
  • Naming rights ("Your Brand Garden Games")
  • Second listed sponsor: website, banners, promotion
  • Activation space 10x10
  • Logo throughout games area
  • First right of refusal for 2024
  • Sponsor to provide some branded games
  • Sponsor can provide additional decor and signage
Contact

LOUNGE

$ 5,000 2 avail
  • Host either the Designated Driver Lounge or Brewers Lounge
  • Naming rights ("Your Brand ___ Lounge")
  • Branding throughout tent space
  • First right of refusal for 2024
  • Sponsor to provide some branded lounge furnishings and/or decor
  • Sponsor can provide additional decor and signage
Contact

LEVEL SPONSOR

PRESENTING SPONSOR

$ 10,000 1 avail
  • Naming rights ("Oktoberfest brought to you by Your Brand")
  • TOP listed sponsor: website, banners, promotion
  • Logo placement everywhere Locale logo is placed
  • Logo on all signage including street banners
  • Mentions from every music stage
  • Activation space 20x10
  • First right of regusal for 2024
  • *Can be combined with Area Sponsorship for discount
Contact

BARREL SPONSOR

$5,000 2 avail
  • Naming rights
  • Listed sponsor: website, banners, promotion
  • Logo on all sponsor signage
  • Mentions from every music stage
  • Activation space 10x10
  • First right of refusal for 2024
  • *Can be combined with Area Sponsorship for discount
Contact

STEIN SPONSOR

$2,500 4 avail
  • Naming rights
  • Listed sponsor: website, banners, promotion
  • Logo on all sponsor signage
  • Mentions from every music stage
  • First right of refusal for 2024
Contact

IN-KIND SPONSOR

IN-KIND SPONSOR

varies
  • Sponsor listing: website, banners, promotion
  • Recognition to match value of items donated
  • Optional activation space 10x10 (Carnival, Pier Ave or Beach Area)
  • Includes needs such as: printing, trash, rentals, water, volunteer/staff needs, etc.
Contact

A LA CARTE BRANDING OPPORTUNITIES

Assets to Brand:

  • Welcome Reception
  • Volunteer/Staff T-shirts
  • Photo Booth Sponsor
  • Attendee Bag
  • Wrist Bands
  • Gemütlichkeit (Friendly) Games
    • Stein Hoist
    • Weiner Dog Racing
    • Keg Bowling
    • Stein Racing
    • Brat Eating Contest (maybe only if sponsored?)
  • Bier Pitcher Sponsor: Who likes standing in line? And who likes bier?! Brand all bier pitchers with your company’s name and logo. As event patrons experience the nirvana of a cold, frosty beverage refill without standing in line, they will have your company to thank.

Brand Activations

$1,500 - $5,000

Brand Activations are an opportunity for a company to have a large physical presence at Hermosa Locale in a prime high foot traffic location. Activation opportunities are first come first served (see map) where pricing varies upon location and anticipated foot traffic. There are many opportunities and if there's something you don't see, but would like to implement, let us know!

Reserve Your Spot Now

Vendors

$250 - $1,500

More information to come soon.

Apply Now
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