
Saturday, September 30 and Sunday, October 1
Day
Hour
Minute
Second
Beer Tents, Food, Entertainment: 11am - 6pm
Carnival: 11am - 9pm


How to Participate
Sponsorship/Partnerships
$1,500 - $10,000
Partnerships are the lifeblood of this community treasured event. Sponsor an area, be a level sponsor, or help us with in-kind contributions. There are many opportunities and if there's something you don't see, but would like to implement, let us know!
AREA SPONSOR
BEER TENT
$ 20,000 4 avail
- Branding throughout 80'x40' Beer Tent Space
- Verbal recognition on stage
- Dedicated website per beer tent with company/organization info, schedule of entertainment, seating reservations
- Social media, email marketing
- Event signage
- Opportunity to popup activation space 10x10 outside beer tent
CARNIVAL
$10,000 1 avail
- Naming rights ("Your Brand Carnival")
- First listed sponsor: website, banners, promotion
- Activation space 10x10
- Logo on entry banner, Carnival signage tickets
- First right of refusal for 2024
- Swag distribution
MAIN STAGE
$5,000 1 avail
- Naming rights ("Your Brand Oktoberfest Stage")
- Listed sponsor: website, banners, promotion
- Activation space 10x10
- Large background logo on stage
- Brand signage around stage (provided by sponsor)
- First right of refusal for 2024
- Between set announcements
GARDEN GAMES
$ 5,000 2 avail
- Naming rights ("Your Brand Garden Games")
- Second listed sponsor: website, banners, promotion
- Activation space 10x10
- Logo throughout games area
- First right of refusal for 2024
- Sponsor to provide some branded games
- Sponsor can provide additional decor and signage
LOUNGE
$ 5,000 2 avail
- Host either the Designated Driver Lounge or Brewers Lounge
- Naming rights ("Your Brand ___ Lounge")
- Branding throughout tent space
- First right of refusal for 2024
- Sponsor to provide some branded lounge furnishings and/or decor
- Sponsor can provide additional decor and signage
LEVEL SPONSOR
PRESENTING SPONSOR
$ 10,000 1 avail
- Naming rights ("Oktoberfest brought to you by Your Brand")
- TOP listed sponsor: website, banners, promotion
- Logo placement everywhere Locale logo is placed
- Logo on all signage including street banners
- Mentions from every music stage
- Activation space 20x10
- First right of regusal for 2024
- *Can be combined with Area Sponsorship for discount
BARREL SPONSOR
$5,000 2 avail
- Naming rights
- Listed sponsor: website, banners, promotion
- Logo on all sponsor signage
- Mentions from every music stage
- Activation space 10x10
- First right of refusal for 2024
- *Can be combined with Area Sponsorship for discount
STEIN SPONSOR
$2,500 4 avail
- Naming rights
- Listed sponsor: website, banners, promotion
- Logo on all sponsor signage
- Mentions from every music stage
- First right of refusal for 2024
IN-KIND SPONSOR
IN-KIND SPONSOR
varies
- Sponsor listing: website, banners, promotion
- Recognition to match value of items donated
- Optional activation space 10x10 (Carnival, Pier Ave or Beach Area)
- Includes needs such as: printing, trash, rentals, water, volunteer/staff needs, etc.
A LA CARTE BRANDING OPPORTUNITIES
Assets to Brand:
- Welcome Reception
- Volunteer/Staff T-shirts
- Photo Booth Sponsor
- Attendee Bag
- Wrist Bands
- Gemütlichkeit (Friendly) Games
- Stein Hoist
- Weiner Dog Racing
- Keg Bowling
- Stein Racing
- Brat Eating Contest (maybe only if sponsored?)
- Bier Pitcher Sponsor: Who likes standing in line? And who likes bier?! Brand all bier pitchers with your company’s name and logo. As event patrons experience the nirvana of a cold, frosty beverage refill without standing in line, they will have your company to thank.
Brand Activations
$1,500 - $5,000
Brand Activations are an opportunity for a company to have a large physical presence at Hermosa Locale in a prime high foot traffic location. Activation opportunities are first come first served (see map) where pricing varies upon location and anticipated foot traffic. There are many opportunities and if there's something you don't see, but would like to implement, let us know!
Vendors
$250 - $1,500
More information to come soon.