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The Winter Sidewalk Sale & Celebration is back!

Come out and enjoy a pop-up market on the Upper Pier sidewalk from Shopfest Collective and enjoy all your other local favorite shops and restaurants! And of course don't forget about the live music at Java Man all weekend long.

Schedule of Events

(This schedule is constantly being updated. Check back often.)

Icons and colors indicate where event takes place. Details for each event can be read further below on the page.

Practical Magic | 936 Hermosa Ave.
Java Man Stage | 157 Pier Ave.
Pop-Up Market | Along Upper Pier Ave


10 Sidewalk Sale Opens
10-4 Shopfest Collective Pop-up Market
1-4 Evyn Charles @ Javaman
10-4 Workshops at Practical Magic
4-6 Music: Bill & Anjilla @ Uncorked
6 Celebration ends for the evening


10 Sidewalk Sale Opens
10-4 Shopfest Collective Pop-up Market
10-4 Workshops at Practical Magic
10-10:30 Ava Brinjak @ Javaman
10:40-11:10 The Black Dahlias @ Javaman
11:20-11:50 Cambria & Charles @ Javaman
12-12:30 Summer Brennan @ Javaman
12:40-1:10 Thatcher Horrocks @ Javaman
1:20-1:50 Salem Darling @ Javaman
2-2:30 Michael Gourzis @ Javaman
2:40-3:10 Gretchen Dorr @ Javaman
3:20-3:50 Aiden Lunzer @ Javaman
6 Sidewalk Celebration Ends

Participating Businesses & Sales to Shop!

Come back often to find new shops AND all of the sales and specials offered by these businesses!

  • Amaloa Healing Arts - 15% Off Storewide
  • Barkbus - offer a mini dog grooming service "ENTs" (ear cleaning, nail trimming and teeth cleaning) to any local pups who are interested
  • Beach & Beverly - 30-70% Off Lots of Styles
  • Bestswimwear - Extra 50% Sale
  • Cultured Slice Sandwich Shop - 50% off shirts and sweatshirts
  • Coastal Calm by Jamie Lynn Marvin - 20% off
  • curious... - Winter Sale 30-50% Sale
  • Details Shoes & Accessories - Storewide savings up to 70% off!
  • Gum Tree Shop & Cafe - 20% of All Full Priced Items! And Winter Sale Items are now 70% off!
  • It’s a teepee - giveaway
  • Java Man - Voted by LA Times as BEST Coffeehouse in the Southland
  • Mobi Scooters - Rent one and recieve second rental 1/2 off
  • Practical Magic Apothecary - Free bag of tea with every purchase above $20:) Sample our craft cocktails!
  • Sol Baby - Additional 50% Off Sale Merchandise, 25% Off Select Winter Items
  • Spyder Surf Shops - clearance items at 50% off
  • Susan Sells Seashells - Autumn faux pumpkins with seashells
  • The Light Chase
  • Trick Ebike - up to 25% off ebikes
  • Shopfest Collective - Saturday and Sunday pop-up market along upper Pier Ave.
  • Uncorked - 20% off all merchandise, 20% off 6 bottles or more
  • Wicked+ A General Store - 20% off storewide
  • Zuri Food - 20% off for first time customers. Use code HERMOSA at checkout.

and more businesses added daily!

Other Areas to Enjoy...


Location: Along Pier Ave. between Valley Dr. & Monterey Dr.

Shopfest Collective pop-up market has been a fan favorite during the pandemic in the South Bay area.

Saturday 10am - 4pm

Sunday 10am - 4pm

  • Give Me Some Baked Goods
  • Emeles Glamour
  • Shop Daintily Co.
  • Venerari Gems
  • Penny Pinching LA
  • Melt Slather
  • Over The Moon Wellness
  • Shop It's Veronica Mac
  • SAF Craft
  • Bindaas Art
  • Art by Kimba
  • Shop Little Ones for Fur Baby
  • Bellaris Official
  • Xtyle It
  • La Bruja Del Mar
  • Made by Al
  • Lunita Crystal Magic
  • My Inka Roots
  • Glam + Her Grams
  • Vibey Gal
  • Juju Creates Art
  • You and I Design
  • Baecay Beaute
  • Honey Pour Hats
  • Hazy Knits
  • Circle Tex
  • Vera Lou Baking Co.
  • Shop Daintily Co.
  • Melt Slather
  • Over The Moon Wellness
  • Shop It's Veronica Mac
  • Bindaas Art
  • Miss Berber
  • Boutique Ellie
  • Glam + Her Grans
  • Vibey Gal
  • Venerari Gems
  • You and I Design
  • Honey Pour Hats
  • Shop Luxx LA
  • Circle Tex

Location: Java Man

Saturday lineup 1 - 4pm:

Evyn Charles

Sunday lineup 10am-4pm:
The South Bay Music Connection will be bringing their amazing array of family-friendly musical talent straight to Hermosa.
10-10:30 Ava Brinjak
10:40-11:10 The Black Dahlias
11:20-11:50 Cambria & Charles
12-12:30 Summer Brennan
12:40-1:10 Thatcher Horrocks
1:20-1:50 Salem Darling
2:00-2:30 Michael Gourzis
2:40-3:10 Gretchen Dorr
3:20-3:50 Aiden Lunzer

Location: Practical Magic Apothecary
Times vary

We'll be bringing you an array of fun and family-friendly activities on the patio at Practical Magic Apothecary. Come out and learn something new, enjoy the outdoors, and celebrate summer!

Workshops & Activities offered:   Tarot, Astrology, Numerology and Psychic/Medium readings

Register here:

Parking in Hermosa

We're a beach town and parking is always a little bit of challenge when it's a busy shopping weekend. That said, we're happy to tell you about plenty of open public parking in the Upper Pier district so you can plan your visit!

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