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The Winter Sidewalk Sale is happening earlier this year!

Come out and enjoy a pop-up market on the Upper Pier sidewalk from Shopfest Collective and enjoy all your other local favorite shops and restaurants just two weeks after Christmas. Enjoy post holiday sales like never before! And of course don't forget about the live music at Java Man all weekend long.

Schedule of Events

(This schedule is constantly being updated. Check back often.)

Icons and colors indicate where event takes place. Details for each event can be read further below on the page.

Sidewalk Sale | Downtown Hermosa
Java Man Stage | 157 Pier Ave.
Pop-Up Market | Along Upper Pier Ave


10am Sidewalk Sale Opens
10am-4pm Shopfest Collective Pop-up Market
10am-1pm Mikey Jerome @ Javaman


10am Sidewalk Sale Opens
10am-4pm Shopfest Collective Pop-up Market
10am-1pm Jack Tracy @ Javaman

Participating Businesses & Sales to Shop!

Come back often to find new shops AND all of the sales and specials offered by these businesses!

  • Amaloa Healing Arts - 15% OFF Store-wide. 50% OFF selected items 
  • Beach and Beverly - Winter Sale
  • Beach Bound - Winter Sale
  • Beck and Brix HOME - 40% off rack and table 
  • Bestswimwear - Selected Swimwear on Sale
  • Bone by Dawn - Winter Sale
  • BUNDA Manhattan Beach - Founding Membership - $189/month! (Discounted from $249/month) & Raffle for FREE month! 
  • Colleen Berg Jewelry - Will be custom making rings on the spot for customers. I will also be hammering Hermosa zip code necklaces. 
  • Creamy Boys Ice Cream
  • Curious... - 20-75% items
  • Details Shoes & Accessories - Storewide Sale
  • El Tarasco Mexican Restaurant - Pacific pitcher $22.00 ; Mimosa flights $15.00 ; Surf and Turf tacos $13.00 ; 3 street tacos $9.00
  • FORMA - 15% off on all items
  • Fritto Misto
  • Fundamental Coast - Winter Sale
  • Gum Tree Shop & Cafe - Our Winter Sale Begins!  Take 30% off all winter sale items.
    Holiday Sale Continues! Take 50% off all Holiday Sale Items.
  • Handmade in CA - Winter Sale
  • Holistic•ly Hanna - Winter Sale
  • Its a Teepee and Bee Honey - Winter Sale
  • Java Man - Voted by LA Times as BEST Coffeehouse in the Southland and live music all day
  • OsoPorto - 10% off all purchases at the sidewalk sale popup
  • Rad House Agency - 20% off all apparel
  • Shopfest Collective - Saturday and Sunday pop-up market along upper Pier Ave.
  • Soho Yoga - Membership Sale (New Member and existing member sale) 
  • Sol Baby - Free cookies
  • South Bay Social - 20% off all apparel
  • Spyder Surf - 50% off all SALE items
  • Uncorked - 50% off all holiday merchandise ; 20% off non holiday merchandise
  • Zuri Food - 20% off for Hermosa residents

+ ShopFest Collective Pop-Up Vendors along upper Pier Avenue

Other Areas to Enjoy...

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Location: Along Pier Ave. between Valley Dr. & Monterey Dr.

Shopfest Collective pop-up market has been a fan favorite during the pandemic in the South Bay area.


Location: Java Man

Saturday lineup:

Mikey Jerome, 10am - 1pm


Sunday lineup:

Jack Tracy, 10am - 1pm

Parking in Hermosa

We're a beach town and parking is always a little bit of challenge when it's a busy shopping weekend. That said, we're happy to tell you about plenty of open public parking in the Upper Pier district so you can plan your visit!

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