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Hermosa for the Holidays - Booth Vendor Website

Thank you for participating in the 2021 Hermosa for the Holidays for the weekend of November 19 - 21.  We are excited to work with you on the first year of expanding our holiday festivities .  If you would like to see more info on all of the happenings visit or participate in the fun visit

Please know we have the health and safety of you, your staff and the event guests top of mind and will be making sure to follow health protocols mandated by the State of California, Los Angeles County Dept. of Public Health and the City of Hermosa Beach.

On this webpage you will find important information you need to know from now until the day of the event. In order for the event to run smoothly, we ask that you review this carefully and address any questions or problems ahead of time with Kim Ruggles at or (310) 529-4258.

Important Day of Event Contact Information

Kim Ruggles

Kim Ruggles Events

(310) 529-4258

Jessica Accamando, President

Hermosa Beach Chamber

(310) 753-3960 (TEXT ONLY)

Weekend Schedule

Friday, November 19

  • Ice Rink  5–8pm

Saturday, November 20

  • Ice Rink 10am – 8pm
  • Open House 11am–5pm
  • Local Artisan Pop-up 11am–5pm
  • Letters to Santa 11am–4pm
  • Workshop Tent 11am–4pm

Sunday, November 21

  • Ice Rink 10am–8pm
  • Open House 11am–5pm
  • Local Artisan Pop-up 11am–5pm
  • Pictures with Santa 11am–8pm
  • Giving Village 3–8pm
  • Tree Lighting Ceremony + Community Concert 5–8pm
Hermosa Holidays Map

Basic Load-in/Tear Down Schedule

Friday, November 19th

  • 10:00am - Ice Rink Install begins 
  • 4:00pm - Set-up Complete
  • 5:00pm - Ice Rink Open
  • 8:00pm - Ice Rink Closes

* Security arrives for Ice Rink at 9pm

Saturday, November 20th

  • 8:00am - Rental Equipment install begins on Pier Plaza for Letters to Santa & Manhattan Ave. for Workshops & Storytime Tent
  • 9:00am - Artisan Pop-up Vendors arrive for set-up
  • 10:00am - Ice Rink opens
  • 11:00am - Artisan Pop-up opens, Open House begins, Workshops & Storytime Tent begin 
  • 4:00pm - Workshops & Storytime Tent end
  • 5:00pm - Artisan Pop-up & Open House ends
  • 8:00pm - Ice Rink closes

* Security arrives for Ice Rink at 9pm.

Sunday, November 21st

  • 8:00am - Rental Equipment install begins on Pier Plaza for Giving Village & Pics with Santa
  • 9:00am - Artisan Pop-up Vendors arrive for set-up
  • 10:00am - Ice Rink opens
  • 11:00am - Artisan Pop-up opens, Open House begins
  • 12:00pm - Audio/visual equipment start installation on Pier Plaza for main stage
  • 1:00pm - Charities arrive to set-up for Giving Village
  • 3:00pm - Giving Village opens - entertainment on east side of Pier Plaza
  • 4:00pm - Security team arrives
  • 5:00pm - Community Concert on stage begins - Open House ends, Artisan Pop-up starts break down
  • 6:00pm - Tree Lighting ceremony - community concert continues afterwards
  • 8:00pm - Ice Rink closes & community concert ends
  • 9:00pm - All of Pier Plaza breaks down
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Getting to the Event

There are four areas of downtown Hermosa Beach that will have activities, below have hyperlinks to each location:

* To get directions, click on the link above and add your starting point

Once you arrive at the event site, inform a staff member or volunteer of your company name and they will direct you where to park for unloading.  

We cannot have a line of cars waiting to get into unloading, so PLEASE unload the car then immediately move it to the parking lot and come back to set up your space.

Vendor Parking:  Unfortunately, the Chamber is not able to secure complimentary parking for the vendors. Here is the Hermosa Beach Parking Lot website to the public parking lots in Hermosa to help you find a spot.

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Now That You’re Here


  • Volunteer Help: A limited number of volunteers will be available to help make the load-in process as smooth and efficient as possible. Please bring your own staff to help carry equipment and set up your booth.
  • Where to unload: Event staff/volunteers will direct you to your unload area (which is dependent on where you are placed in the event venue).  Please follow the directions of volunteers, we do not want to stack the cars making it impossible for other vendors to get in & out.
  • Bring Your Dollies.   They are VERY helpful to move heavy items for a distance.

Venue Restrictions

  • Tying decorations on to plants, trees or structure is not permitted. All decorations must be on the table, attached to your tent or free standing.
  • NO balloons, NO single use plastic bags
Artisan Pop-up

What We Provide

  • 10x10 space for your booth and ware


What You Need to Bring

  • Pop-up Tents 
  • Tables and chairs
  • Decor and supplies for the experience
  • Battery powered lights for the evening portion of the events (work light for brightness or stringed lights for ambiance should do well). 
  • AND your fantastic products
Giving Village

What We Provide

  • 10’x10’ white top tent, 6’ table and (2) folding chairs (cost is $100)
  • Electricity: There is limited electricity, please notify by November 12th if you require electricity for your table & especially if you think your amp # will exceed normal usage (more than 3-5 amps).

What You Need to Bring

  • Decor and supplies for the experience
  • We have VERY limited power.  Battery powered lights for the evening portion of the events (work light for brightness or string lights for ambiance should do well). 
  • If you requested electricity, bring extension cords
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During the Event

Helpful Tips for Event

  • You will be located on the street or a parking lot, this area tends to get hot on sunny days. We highly recommend dressing with the heat in mind. Don’t forget the sunscreen.
  • Hermosa Beach has decent cellular & limited Wi-Fi access. Should you try to access the internet with a tablet or Smartphone you may have difficulty. Please come with a back-up plan when communicating via phone & to capture contact information.
  • You will have the opportunity to interact with 2,000+ event attendees each day. This will be your opportunity to showcase your company and build those email lists and social media followers.
  • Walk around the event grounds and introduce yourself to other vendors, you never know what type of business relationships can develop.

During Event

  • It is expected each booth space will be maintained for all hours of the event, please make certain there is someone at the booth at all times to welcome attendees.
  • Information: Staff/volunteers will be floating throughout the venue to cater to any issues or questions you may have.


  • When the event ends, and attendees are clear of the area we will do our best to allow cars to enter for loading.  
  • Bring Your Dollies.   At the end of the day,  dollies are VERY helpful to move heavy items for a distance.  Cars will not be allowed to drive into the event space until all guests leave.
  • Take your time to make sure that you do not forget anything, break anything, or injure yourself during tear down. We are not responsible for items left behind.
  • All vendors are responsible for ensuring that all trash is removed from table space, and boxes are broken down.
  • Please put your trash in containers nearest your table.  DO NOT LEAVE TRASH for event staff and volunteers to handle.

Load Out

  • We will use the same areas as load-in. Event staff and volunteers will be available to help direct and load cars quickly & safely.
  • Before departing, do one last spot check to make certain nothing was forgotten. Hermosa Beach Chamber is not responsible for lost/left items.
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Media Resources

Hermosa for the Holidays and participating vendors are promoted in multiple formats to enhance the event and elevate your visibility.  We have prepared digital links for you so that we can dynamically update files and folders so you always have the most recent files available to you.

Should you need graphics, visit the Social Media Artwork folder.

Social Media Promotions.  We are promoting the event & your company through Facebook and Instagram. We would greatly appreciate reposts & retweets to help spread the word. Please use #HermosaHolidays and/or tag our three social accounts on all posts

@hermosachamber |  @hermosaoneig |  @trulyhermosa

Again, thank you for your participation in the Hermosa Beach Chamber’s Annual Hermosa for the Holidays. We look forward to working with you to create an exceptional event.

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