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Hermosa for the Holidays | November 18-20

Saturday  12-9pm  |  Sunday  12-9pm

Hermosa for the Holidays is a 2-day festival to kick off the holiday season—full of live music, carnival rides and  games, holiday themed activities and over 50 local artisans. This marks the third year of Hermosa for the Holidays with 15,000 attendees each day.

Hosted by Hermosa Beach Chamber Foundation, this community event provides activities, and services to the City of Hermosa Beach that cultivate a sense of community, tradition, and goodwill.

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Rock for Tots

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Tree Lighting Concert

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Holiday Activities

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Hermosa for the Holidays combines our most treasured holiday traditions in Hermosa Beach.  We welcome over 15,000 attendees over the course of the weekend. Going into our 3rd year, our newly expanded footprint allows for more participation by all.

Audience Profile

  • 15,000+ attendees
  • Families and Adults
  • Southern California Region
  • Upper Middle Class
  • Average spend over $200

How to Participate

Hermosa for the Holidays is such a large and magical festival that there are several ways businesses, individuals and nonprofits can participate. Click a button or scroll below.

Brand Activations

Brand Activations are opportunities for a larger designated area in the prime footprint to promote your brand and distribute product or information. In the past, we've had Verizon, Swimply, SmartWater, and more. We welcome brands, big or small, to activate both Saturday and Sunday in various designated areas. First come, first served. Not all locations are available both days. See map for prices.


Retail Vendors

Are you a Chamber member and want to pop-up on the sidewalk on Pier Avenue during Hermosa for the Holidays? We've got you covered—including existing retail storefronts AND virtual or remote businesses. All participating members, including pop-ups, are free with membership. Must be a Chamber member in good-standing before October 1, 2023 and follow guidelines set forth in application.

If you have an existing storefront on Hermosa Avenue or Pier Avenue, your application will default for the spot in front of your business. If you are outside the downtown area, or are a virtual/remote member, we will assign you space on the sidewalk.

Photo by Flying Lion Photography

Nonprofits - Giving Village

A fun tradition, our event offers prime location space to local nonprofit members to pop a tent and either promote their nonprofit, provide community games, or sell various goodies. This year there is a $25 charge to participate, but you supply all the goods.

When you apply, you have a choice of offers. One one nonprofit can provide the each bullet item. This avoids duplication. First applied, first served.

  • Food: Hot Cocoa and cookies
  • Food: Hot Apple Cider and candy
  • Food: Water, soda, and baked goods
  • Food: Unique food item
  • Game: Ball in a basket
  • Game: Spin a wheel
  • Game: Arts and crafts for kids
  • Game: Ornament decorating
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Yep, you guessed it. We need volunteers again to make this magical weekend happen.

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