Skip to content

Hermosa for the Holidays | November 18-20

Fri, Nov 18,  5-9pm  |  Sat, Nov 19,  12-9pm  |  Sun, Nov 20,  12-9pm

The holidays are coming and what's the best way to put your brand in the hands and minds of your target market? Hermosa for the Holidays, an open-air winter wonderland at the beach. This weekend-long community event provides:

  • Holiday shopping of eclectic gifts from local artisans and retailers for everyone on your shopping list
  • Workshops to create crafts and gifts for kids (and adults)
  • Great local food and beverage
  • Carnival rides on Pier Plaza
  • And a 'boatload' of entertainment and activities for the whole family

Hermosa for the Holidays combines our most treasured holiday traditions in Hermosa Beach. We welcome over 15,000 attendees over the course of the weekend. Going into our 2nd year, our newly expanded footprint allows for more participation by all.

Audience Profile

  • 15,000+ attendees
  • Families and Adults
  • Southern California Region
  • Upper Middle Class
  • Average spend over $200
Screen Shot 2022-10-10 at 6.03.30 PM

How to Participate

Hermosa for the Holidays is such a large and magical festival that there are several ways businesses, individuals and nonprofits can participate. Click a button or scroll below.

Brand Activations

Brand Activations are opportunities for a larger designated area in the prime footprint to promote your brand and distribute product or information. In the past, we've had Verizon, Swimply, SmartWater, and more. We welcome brands, big or small, to activate both Saturday and Sunday in various designated areas. First come, first served. Not all locations are available both days. See map for prices.


Retail Vendors

Are you a Chamber member and want to pop-up on the sidewalk on Pier Avenue during Hermosa for the Holidays? We've got you covered—including existing retail storefronts AND virtual or remote businesses. All participating members, including pop-ups, pay the same low flat fee of $25. This cost helps offset the costs of promoting Hermosa for the Holidays. Qualifications: Must be a Chamber member in good-standing before October 2, 2022 and follow guidelines set forth in application.

If you have an existing storefront on Hermosa Avenue or Pier Avenue, your application will default for the spot in front of your business. If you are outside the downtown area, or are a virtual/remote member, we will assign you space on the sidewalk.

If you are not a member of the Chamber, we encourage you to apply with the Sun & Sea Collective as they will be popping-up at Hermosa for the Holidays and accept applicants.

Photo by Flying Lion Photography


Do you have a brilliant idea for a 45 minute workshop that would entertain adults, children or both? We'd love to have it as part of our Workshop schedule. Click the button to inquire below.

All workshops require tickets to attend. Workshop participants would donate their time, brand, and needed materials to produce the workshop.

**BONUS** Most workshops will take place in the workshop tent on Manhattan Avenue near Java Man. But if you would like to host your workshop elsewhere, we are open! This includes yoga classes, cocktail making classes, and any other special tutorials you want to offer locals at your place of business.


Nonprofits - Giving Village

A fun tradition, our event offers prime location space to local nonprofit members to pop a tent and either promote their nonprofit, provide community games, or sell various goodies. This year there is a $25 charge to participate, but you supply all the goods.

When you apply, you have a choice of offers. One one nonprofit can provide the each bullet item. This avoids duplication. First applied, first served.

  • Food: Hot Cocoa and cookies
  • Food: Hot Apple Cider and candy
  • Food: Water, soda, and baked goods
  • Food: Unique food item
  • Game: Ball in a basket
  • Game: Spin a wheel
  • Game: Arts and crafts for kids
  • Game: Ornament decorating
20211121 HB for the Holidays _JPCordero-3098
20211121 HB for the Holidays _JPCordero-2626
HB for the Holidays_JPCordero-0060


Yep, you guessed it. We need volunteers again to make this magical weekend happen.

Scroll To Top