Hermosa for the Holidays | November 18-20
Fri, Nov 18, 5-9pm | Sat, Nov 19, 12-9pm | Sun, Nov 20, 12-9pm
The holidays are coming and what's the best way to put your brand in the hands and minds of your target market? Hermosa for the Holidays, an open-air winter wonderland at the beach. This weekend-long community event provides:
- Holiday shopping of eclectic gifts from local artisans and retailers for everyone on your shopping list
- Workshops to create crafts and gifts for kids (and adults)
- Great local food and beverage
- Carnival rides on Pier Plaza
- And a 'boatload' of entertainment and activities for the whole family
Hermosa for the Holidays combines our most treasured holiday traditions in Hermosa Beach. We welcome over 15,000 attendees over the course of the weekend. Going into our 2nd year, our newly expanded footprint allows for more participation by all.
Audience Profile
- 15,000+ attendees
- Families and Adults
- Southern California Region
- Upper Middle Class
- Average spend over $200
How to Participate
Hermosa for the Holidays is such a large and magical festival that there are several ways businesses, individuals and nonprofits can participate. Click a button or scroll below.
Sponsorships
Sponsorship are the lifeblood of this newly expanded community event based on deep Hermosa tradition. Sponsor an area, be a level sponsor, or help us with in-kind contributions. There are many opportunities and if there's something you don't see, but would like to implement, please let us know!
Sponsors all get support on signage, in the area you sponsor, and online. We also try to work with you to make sure it's the experience you want to deliver to our guests.
(photo to the right) Kinecta sponsored the Ice Skating experience for the 2021 Hermosa for the Holidays. We had extra bold signage on the ice rink, tv news spots filmed the day before, lots of purple exposure around the area and partnership with a brand activation of their ice cream truck.
Want to sponsor Hermosa for the Holidays? Look below. See something that interests you or want to inquire? Email president@hbchamber.net. We're ready to tailor a sponsorship package that meets your mission.
AREA SPONSORS
Co-presenting Sponsor
- This is the top level of sponsorship and is given equal exposure as Chamber.
- TOP logo on 250+ promo posters and in storefronts
- Logo on wayfinding signs, all sponsor signage, and concert stage signage
- Promotion on social media as co-presenting sponsor
- Logo on website w hyperlink
- Company announced from stage
- Logo on street banners
- Optional a la carte options
Tree Lighting Ceremony
- The highlight of the weekend is often the ceremony which includes musical entertainment from local youth, the arrival of Santa and the tree lighting cermony. This is most attended component of Hermosa for the Holidays.
- Logo on Tree Lighting area of 250+ promo posters and in storefronts
- Logo on wayfinding signs, all sponsor signage, and signage on concert stage
- Promotion on social media as tree lighting sponsor
- Logo on website w hyperlink, and top of Tree Lighting webpage
- Company welcome to speak from stage
- Two (2) a la carte options
- Opportunity for sponsor to distribute branded items
Carnival Ride Sponsor
- This sponsor level is for one ride as part of the Carnival that encompasses the entire Pier Plaza and a portion of the beach with approximately 4-5 rides including a ferris wheel. The Carnival operates Friday night (5-9pm) and Saturday and Sunday (12-9pm).
- Logo on or around a Carnival ride of your choice
- Logo on Carnival area of 250+ promo posters and in storefronts
- Logo on wayfinding signs, all sponsor signage, carnival area signage
- Promotion on social media as carnival sponsor
- Logo on website w hyperlink, and logo at top of carnival webpage
- Company announced from stage
- Three (3) a la carte options
- Opportunity for sponsor to distribute branded items
A la carte options referenced above
À la carte options provide further reach beyond your chosen sponsored area. These marketing opportunities allow you to target specific audiences that are relevant to your company. Each a la carte option is valued at $1,000 each (except promo items).
- Branded selfie stations
- Branded virtual contest
- Branding on carnival ride barrier fencing
- Logo on shopping bags or other promotional item (pricing dependent on quantity of items printed)
- Host (1) workshop in Workshop tent
- Sponsor of carolers
- Sponsor of an activity at a private business
- Activation tent on Pier Plaza
- Gift wrapping station
- Other creative opportunities YOU can think of!
Artisan Pop-up Market
- The Pop-up Market is vendors by the Sun & Sea Collective and will be dozens of vendors setup along Upper Pier.
- Logo on Artisan Market area of 250+ promo posters and in storefronts
- Logo on wayfinding signs, some sponsor signage, on all signage in Artisan Market area
- Promotion on social media as Artisan Market sponsor
- Logo on website w hyperlink and top of Artisan Market webpage
- Opportunity for sponsor to distribute branded items
- Selection of Brand Activation (see below for map)
Workshops
- Our popular Workshops are under large tents adjacent to Java Man in a closed Manhattan Avenue. They occur both the 19th and 20th 10am - 4pm with presale tickets.
- Logo on Workshop area of 250+ promo posters and in storefronts
- Logo on wayfinding signs, on some sponsor signage, and all signage in workshops area
- Promotion on social media as workshops sponsor
- Logo on website w hyperlink, and top of Workshops webpage
- Opportunity for sponsor to distribute branded items
- Selection of Brand Activation (see below for map)
Storytime Tent
- This tent is adjacent to the Workshops and operates all day Saturday with stories and entertainment for our local theatre company. Free to the public.
- Logo on Storytime area of 250+ promo posters and in storefronts
- Logo on wayfinding signs, some sponsor signage, and all signage in Storytime area
- Promotion on social media as Storytime sponsor
- Logo on website w hyperlink, and top of Storytime webpage
- Opportunity for sponsor to distribute branded items
Letters to Santa
- Sponsor an area we dedicate for the littles to write their letters to Santa!
- Logo on promo graphics
- Logo at top of Letters to Santa area of website
- Promotion on social media as Letters to Santa sponsor
- Opportunity for sponsor to distribute branded items.
Santa Photos
- One of the most popular parts of the weekend, this sponsorship provides FREE digital photos to the public with Santa and a beautiful backdrop.
- Logo on Santa Photos area of 250+ promo posters and in storefronts
- Logo on wayfinding signs, some sponsor signage, and all signage in Santa photos area
- Promotion on social media as Santa photos sponsor
- Logo on website w hyperlink and at top of Santa Photos webpage
- Opportunity for sponsor to distribute branded items
SHOP LOCAL SPONSORS
Gold
- A 'Shop Local' Gold sponsor is recognized as being the largest support of local business. Sponsor dollars are used to promote local businesses and the shopping season as well as fund general costs of the event.
- TOP Logo on Shop Local area of 250+ promo posters and in storefronts
- Promotion on social media as GOLD sponsor
- Logo on all sponsor signage
- Logo on website w hyperlink and at top of Shop Local area of website
- Opportunity for sponsor to pop-up and distribute branded items
- Two (2) a la carte options *optional
- Tagged in all local business promotions
Silver
- A 'Shop Local' Silver sponsor is recognized as a supporter of local business. Sponsor dollars are used to promote local businesses and the shopping season as well as fund general costs of the event.
- Logo on Shop Local area of 250+ promo posters and in storefronts
- Promotion on social media as SILVER sponsor
- Logo on some sponsor signage
- Logo on website w hyperlink and on Shop Local area of website
- Tagged in some local business promotions
Bronze
- A 'Shop Local' Bronze sponsor is recognized asa supporter of local business. Sponsor dollars are used to promote local businesses and the shopping season as well as fund general costs of the event.
- Logo on Shop Local area of 250+ promo posters and in storefronts
- Promotion on social media as BRONZE sponsor
- Logo on some sponsor signage
- Logo on website w hyperlink and on Shop Local area of website
Love Local*
- This giving level is reserved for local small businesses. Your giving at this level allows you to participant and support at a level that is more equitable for a small business.
- Promotion on social media
- Logo on some sponsor signage
- Logo on website w hyperlink
- 6ft banner to be hung around Carnival area
Brand Activations
Brand Activations are opportunities for a larger designated area in the prime footprint to promote your brand and distribute product or information. In the past, we've had Verizon, Swimply, SmartWater, and more. We welcome brands, big or small, to activate both Saturday and Sunday in various designated areas. First come, first served. Not all locations are available both days. See map for prices.
Retail Vendors
Are you a Chamber member and want to pop-up on the sidewalk on Pier Avenue during Hermosa for the Holidays? We've got you covered—including existing retail storefronts AND virtual or remote businesses. All participating members, including pop-ups, pay the same low flat fee of $25. This cost helps offset the costs of promoting Hermosa for the Holidays. Qualifications: Must be a Chamber member in good-standing before October 2, 2022 and follow guidelines set forth in application.
If you have an existing storefront on Hermosa Avenue or Pier Avenue, your application will default for the spot in front of your business. If you are outside the downtown area, or are a virtual/remote member, we will assign you space on the sidewalk.
If you are not a member of the Chamber, we encourage you to apply with the Sun & Sea Collective as they will be popping-up at Hermosa for the Holidays and accept applicants.
Workshops
Do you have a brilliant idea for a 45 minute workshop that would entertain adults, children or both? We'd love to have it as part of our Workshop schedule. Click the button to inquire below.
All workshops require tickets to attend. Workshop participants would donate their time, brand, and needed materials to produce the workshop.
**BONUS** Most workshops will take place in the workshop tent on Manhattan Avenue near Java Man. But if you would like to host your workshop elsewhere, we are open! This includes yoga classes, cocktail making classes, and any other special tutorials you want to offer locals at your place of business.
Nonprofits - Giving Village
A fun tradition, our event offers prime location space to local nonprofit members to pop a tent and either promote their nonprofit, provide community games, or sell various goodies. This year there is a $25 charge to participate, but you supply all the goods.
When you apply, you have a choice of offers. One one nonprofit can provide the each bullet item. This avoids duplication. First applied, first served.
- Food: Hot Cocoa and cookies
- Food: Hot Apple Cider and candy
- Food: Water, soda, and baked goods
- Food: Unique food item
- Game: Ball in a basket
- Game: Spin a wheel
- Game: Arts and crafts for kids
- Game: Ornament decorating
Volunteers
Yep, you guessed it. We need volunteers again to make this magical weekend happen.