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Partner Opportunities

Saturday & Sunday, September 28-29, 2024

Beer Tents, Food, Entertainment: time TBD

A 200 Year Tradition... at the Beach

Oktoberfest - back again for year two!

The Chamber presents a hometown Oktoberfest made for the South Bay but welcome to all! 

For those who came to our wildly successful inaugural year, you know that we welcomed over 30,000 attendees to downtown Hermosa Beach. This year, we're taking everything we learned and making some expansions and improvements to make this year even better!

The 2-day festival will host beer tents with local craft brewers, authentic German live music, food vendors and Oktoberfest games and contests.

Locale 90254 is produced by the Hermosa Beach Chamber of Commerce and Visitors Bureau to bring business to Hermosa as well as entertain the resident and visitor communities of the Southern California region. 

2023 Sponsors

Baja Sharkeez sponsor logo
Simply Slate Logo
Patrick MOLLOY'S LOGO_2022

30,000 downtown visitors

7,000 ticketed drinkers

Fun for families and adults

Audience Profile

How to Participate



Partnership Opportunities

Partnerships are the lifeblood of this community treasured event. Sponsor an area, be a level sponsor, or create a tailored sponsorship that fits your company’s needs. There are many opportunities and if there's something you don't see, but would like to implement, let us know!


Level, area and custom sponsorships available. 

  • Partner areas: branded beer tents, carnival, main stage, designated driver lounge, yard games
  • Level opps: support in general and be recognized everywhere
  • Company name and logo on event website and ticketing website
  • Digital advertising: social media (Tiktok, Instagram, Facebook) and email marketing
  • Verbal acknowledgement on main stage
  • Banner placements in prominent areas
  • On-site activations
  • Get creative! Let us know what works for YOU.
  • Other assets to brand:
    • Volunteer/Staff T-shirts
    • Selfie Stations
    • Wristbands
    • Gemütlichkeit (friendly) games

Brand Activations

$5,000 - $650

Brand Activations are an opportunity for a company to have a large physical presence at Hermosa Locale in a prime high foot traffic location. Activation opportunities are first come first served (see map) where pricing varies upon location and anticipated foot traffic. There are many opportunities and if there's something you don't see, but would like to implement, let us know!

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